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Online Behavioral Data

Verified by Social Engagement

TRUSTED BY

DATA Verified Logo

Affinity Answers’ Affinity Verified Data provides brands and advertisers with dynamic data solutions combining online behavioral consumer data with the richest social signal available - including data from Facebook, Reddit, Instagram, and TikTok.

Benefits

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Tested to Perform

Proven to outperform purchase data by more than 55%, as purchase intent is a better indicator of future purchase behavior.

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Activate Anywhere

Available in every major DSP and Platform including DOOH and CTV.

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Certified and Futureproofed

Independently certified for quality,
transparency, privacy, and Cookieless.
Activate on any current or alternative IDs.

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Custom Audiences

If you can imagine it, we can build it, Fast. Custom Audience responses within 24 hours, built and ready in 7 days.

Proven Across

60 + Industry Verticals

plane

Travel

20%

Increase in Click Through Rate

Read the case study →

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Cause Marketing

3X

Increase in Conversion Rate

Read the case study →

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Purchase Intent

55%

Higher Future Purchase Intent

Read the case study →

tv

TV/Entertainment

489k

Highest-rated season one
premiere in three years

Read the case study →

plane

Travel

20%

Increase in Click Through Rate

Read the case study →

ribbon

Cause Marketing

3X

Increase in Conversion Rate

Read the case study →

hmm

Purchase Intent

55%

Higher Future Purchase Intent

Read the case study →

tv

TV/Entertainment

489k

Highest-rated season one
premiere in three years

Read the case study →

plane

Travel

20%

Increase in Click Through Rate

Read the case study →

ribbon

Cause Marketing

3X

Increase in Conversion Rate

Read the case study →

hmm

Purchase Intent

55%

Higher Future Purchase Intent

Read the case study →

tv

TV/Entertainment

489k

Highest-rated season one
premiere in three years

Read the case study →

Pre-Built Personas

for Enrichment and Activation

Affinity Verified Data has 36 of the most popular personas
prebuilt and ready for your teams to overlay, enrich or activate. Instantly build customer sets through the over indexing of the most common targetable behaviors.

  • The Fashionista
  • The Travel Enthusiast
  • The Curious Student
  • The Foodie
  • The Gamer
  • The Music Lover
  • The Bookworm
  • The Outdoor Enthusiast
  • The Arts & Crafter
  • The Sports Fanatic
  • The Movie Buff
  • The Pet Lover
  • The Art Aficionado
  • The Busy Professional
  • The Young Millennial
  • The New Parent
  • The Retiree
  • The Fitness Enthusiast
  • The Outdoor Enthusiast
  • The Arts & Crafter
  • The Tech Guru
  • The Eco-Conscious Consumer
  • The Savvy Shopper
  • The Extreme-Sports
  • Thrillseeker
  • The Wine Connoisseur
  • The Car Fanatic
  • The Home Chef
  • The Entrepreneur
  • The Financial Guru
  • The Philanthropist
  • The Diy Home Improver
  • The Hobbyist Collector
  • The Craft Beer Enthusiast
  • The Green Thumb
  • The Science Geek
  • The Family Rock
  • The Hipster
  • The Homebody

Custom Audiences

Our seamless approach can create unique or hard to find audiences that can scale to achieve any objective.
By combining the richest engagements between people and everything they love, we are able to understand
people at a persona level. That includes who is most likely to stay loyal and who is most likely to switch.

1-Quick Stat

Each month we dive into the stats that prove the past and help predict the future.

Case Studies

Come explore our successes and let us know how we can help.