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Data-driven Restaurant marketing has arrived
Data will change Restaurant marketing forever. For the better or for the worse is up to you. Data has become the great equalizer in marketing. It can extend reach, budgets, awareness, and when really mastered, relevance. It gives the smallest brand the chance to excel and puts the largest brands in the crosshairs. In our…
Read MoreNQI Ratings Rank Affinity Answers #1 (again)
Affinity Answer tops the top 250 in newest Neutronian Report The NQI Transparency Ratings have been released and Affinity Answers is ranked #1 out of the top 250 data suppliers in the industry. NQI Transparency ratings take into account consent, sourcing, compliance, processing, and performance to establish the best of the best and provide data…
Read MoreHow Group Dynamics Inform Purchase Decisions
New report uncovers role of group dynamics in purchase decisions In this month’s report, we follow up on Data Modeling is the Future by detailing the power of groups on decision making. As marketers pivot strategies to prepare for a cookie-less future, modeling paves the way by allowing for targeting accuracy, scale, and privacy. Group…
Read MoreRestaurants are back, but not all of their customers are lining up.
Restaurants are back! After a very long, well let’s just call it an off-season, restaurants are back in a big way. The league is filled with all the familiar Restaurants, but the lineups have changed a bit. In this week’s issue of Restaurant Insider we are going to dive into the stats to figure out…
Read MoreMixed performances as restaurants climb back from COVID-19
Much has been written about the restaurant industry throughout a two year pandemic which has proven to be as unrelenting as it has been unpredictable. And yet, through it all, restaurants have persisted. For the best in the industry, extreme adversity has brought about much needed innovation, wage increases, and a renewed sense of customer-first…
Read MoreData Modeling is the Future
Data Modeling will defeat the Cookie-pocalypse You could say that data modeling has been the future for quite a while. The ability to organize vast numbers of people into targetable groups based on any interest, behavior, or demographic is remarkable. It creates a mass personalization that has certainly played a significant role in the creation…
Read MoreRound 1: If the children are our future, it looks like the future is Applebees.
In this three part series we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business. We start with the youngest two generations around – let’s meet the Millennial and Zennial Crowd. They are defined as ranging in age from around 10-40 – that is a pretty sizable…
Read MoreRound 2: We fancy like… Outback and Olive Garden?
In this three part series, we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business. In this installment, we zone in on the wealthiest of all of our segments: Monied Elite and Suburban Upper Class. And it begs the question, are you wealthy because you go…
Read MoreRound 3: Hard work. Start a family. Go to Chili’s. Repeat.
In this three part series we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business. At last we get to the meat in the sandwich; Working Class Families. The crown jewel of the casual dining world. When that 5 o’clock whistle blows, restaurant managers from Maine to…
Read MoreThrowdown between Tasty Tacos – Qdoba with a surprising victory
The battle for fast food market share exists on every level – Globally, Nationally, Regionally, even Locally. But beyond the register rings, deeper insights tell a bigger story of brand resonance. And it turns out that when it comes to the younger generation, the taco joint that reigns supreme is none other than Qdoba. When…
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