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A new study from Neutronian confirms value of Affinity-based modeling It seems pretty obvious, right? The more people like certain products or services, the more likely people are to buy those products or services. When people really like certain products or services, they are more likely to buy those products and services more often. Sounds…

“Actions speak louder than words.”   “Behavior is the mirror in which everyone shows their image.”   “Characterize people by their actions and you will never be fooled by their words.” What do all of these sayings have in common? They all suggest that to understand the true nature, goals, and intent of people, it…

Holiday deals are set to start sooner and last longer than ever before. Wal-Mart, Target, and Amazon have hit the holiday season hard, taking over Halloween with new Black Friday endeavors trying to take advantage of early shoppers worried about delays in shipping, supply chain, and overall labor shortages. The result: This holiday season success…

Data brings us closer to consumers, allowing us to understand their behavior, passions, shared interests, and mutual affinities across brands and entities, resulting in deeper, more meaningful connections with current, past, and future customers. As data’s role in marketing strategy continues to expand and evolve, we’ve adapted our approach to now deliver clients transformational data…