Posts by mikemccarthy

Affinity Answers Elevates Cover Girl® with Katy Perry Using the TrueAffinity™ Social graph to activate a pop star’s social engagers, a cosmetics brand was able to boost Audio/Video on Video Completion Rates (VCR). Covergirl® wanted to increase it’s relevance by partnering with a major pop star – Katy Perry. They knew there was an overlap…

Inspiring Visitation to the 9/11 Memorial Through a Message of Hope In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely and the impact stymied their ability to continue to expand. Using the True Affinity Social…

Driving Increased VCR in the Grocery Aisle In the evolving landscape where third-party cookie based campaign targeting wanes, cookieless targeting options are being sought out by brands and agencies but not all solutions are equal when it comes to their effectiveness. Affinity Answers wanted to prove that their investments in data quality for their cookieless…

Delivering Gamers at Scale to a Soft Drink Giant A soft drink company wanted to increase their share with their largest growing interest-based group—GAMERS.  But, not all gamers are the same. They play different styles of games, on different platforms, on different devices, and demographically they run the spectrum.  Using our TrueAffinity Social…

Eclipsing Great Learning’s Benchmarks In March of 2020, COVID sent everybody indoors for sustained periods of time. Nowhere in the country was hit harder than NYC. The memorial and museum were closed indefinitely and the impact stymied their ability to continue to expand. Using the True Affinity Social Graph, Affinity Answers created composite segments of…

Finding and Driving New Users for Dunkin’ Dunkin’ asked Affinity Answers to Identify switchers and potential new buyers based on certain taste profiles based on the upcoming launch of new offerings. For Switchers, Affinity Answers used their TrueAffinity® Social Graph to identify the highest affinity and intent towards local/regional competition AND Dunkin’. These behaviors showed…

Driving A W K W A F I N A to #1 Using TrueAffinity Data Graph, Comedy Central was able to construct a comprehensive media plan based on the behavioral data of close fans and viewers. By reviewing and discovering potential opportunities through social engagement data compiled from all social networks, the network achieved insights…

Affinity Answers Finds Lucid’s Next Customer Opportunity Affinity Answers partnered with Lucid Audience Measurement to measure the efficacy of our audiences against the leading prior-purchase based competitor to find out whether brand-level data or prior-purchase signals were better predictors of future purchase intent. Data Approach Prior behavior means nothing if it isn’t an indicator of…