Posts by mikemccarthy
Why are Branded Retail segments on the rise?
As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the most competitive. Branded Retail Audiences are seeing a big resurgence in 2023. To date we…
Read MoreCase Study: A Sexual Wellness Brand
A Sexual Wellness Brand Problem Statement A men’s sexual wellness DTC brand, wanted to improve their ROAS and CAC metrics, which had become stagnant after a certain scale. The Challenge Unlike other D2C categories, sexual wellness is not talked about online openly, especially by men. This made it inherently difficult to identify the next breakout…
Read MoreTop Restaurants in US and by DMA
Using the Best Purchase Data Available, We Have Ranked the Top Restaurant Chains Across Casual, Fast Casual, and QSR in the Country We broke out the top restaurants by dining spend across the three major categories of Casual Dining, Fast Casual, and QSR. The Top 10 U.S. DMAs: (click to jump) Atlanta | Boston |…
Read MoreCase Study:Great Learning
Eclipsing Great Learning’s Benchmarks Opportunity Help Great Learning affect their two biggest issues: Qualify existing leads for specific courses Efficiently find new leads for specific courses Data Approach We created specific threads within our TrueAffinity® model to identify when people engaged with certain topics (i.e #artificialintelligence) across Twitter, Facebook and Instagram. People who engaged with…
Read MoreHow Restaurant Marketers Can Stay Ahead of the Decline
The impact of the economic downturn is having an effect on most every industry, and restaurants are certainly not immune. As price levels rise, consumers are seeing higher menu prices at restaurants, which makes dining out more expensive for consumers. As inflation continues to grow, it is slowly eroding purchasing power, making it more difficult…
Read MoreIs “Targeted Scale” Achievable?
Targeted scale has been the apex of most performance focused marketers since the advent of reporting and attribution. But only recently has it become more of a reality. With advancements in data and AI technologies, brand advertising which was predominantly on Linear TV, bought based on broad demographics, is now taking a pivotal step closer…
Read MoreTik Tok + FIFA = Unimaginable Relevant Reach
It’s time to wow your clients with audiences, never before thought possible. Last week we announced that Tik Tok data is now available in all Affinity Answers audience segments, for programmatic and Advanced TV. Now it is time to talk about what that means. And there is nothing hotter than the 2022 FIFA World Cup.…
Read MoreTik Tok Data Now Available
Data from the fastest growing social media platform is now included in the best affinity-based audience segments on the planet. That’s right. Tik Tok data is now available in all Affinity Answers audience segments, for programmatic including Advanced TV. Affinity Answers is already known to be the undisputed leader in social affinity data, as…
Read MoreFrom “Tessera Hospitalis” to First Party Identity Resolution – The Evolution of Loyalty in the Modern Age
Membership and loyalty programs have been around for centuries. The early Greeks created a system called “tessera hospitalis” that allowed members to eat free at certain locations. This concept was later adopted by many other cultures and civilizations, including ancient Rome and China.Since then, membership and loyalty programs have evolved. They are now more sophisticated…
Read MoreCompetitive Sets Informed by the Customer’s Point of View
A big part of growing a restaurant’s repeat customer base is identifying the group of restaurants that a company competes against for the same customer base, also called the competitive set. Even outside of the restaurant world, competitive sets are invaluable to business growth. Across all industries, building a competitive set is not without its…
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