Posts by mikemccarthy

Data is at the heart of every marketing organization.  Not sure how an initiative performed?  Check the data.  Looking for clarity on when and where to launch a new campaign?  The data can guide you. Eager to prove real return on investment to leadership?  The data will deliver. Despite data’s very meaningful impact on revenue…

Marketers often have a love❤️/hate💔 relationship with their data.  On the one hand, never before in history has so much information been so available. On the other, this data is so abundant that making sense of any of it can seem an impossible task. When data is clear and has context it can be a…

Even the most inexperienced marketing professional knows that collecting and analyzing marketing data is just the start. Without understanding why customers and prospects behave the way they do means missing out on key insights that can inform future decisions. Data that shows how many gift baskets were sold or what sign-up links were clicked is…