Posts by ThriveAdmin
Real Brand Safety Starts with the Brand
Client Services Lead J.T. Compeau writes about brand safety in an op-ed on Marketing Dive. Even in the midst of platforms and publishers taking steps to increase brand safety, true responsibility for brand safety starts with the brand itself. So what can marketers do to make sure that the relationship between brand, consumer and publisher…
Read MoreSocial Affinity: A Powerful New Metric (Q&A)
Client Services Lead J.T. Compeau explains how social affinity is a powerful new metric for marketers in a new Q&A. In the conversation, he talks about in which types of campaigns social affinity is most useful, the results marketers can expect from using social affinity, why marketers should use social affinity, and more. Read the…
Read MoreUsing Social Media Trend Tracking to Stay on Top of Your Industry
Client services lead J.T. Compeau offers his thoughts on how to use social media to track trends that are important for your business in a new interview. Read more at the American Express OPEN Forum.
Read MoreWho Will Do Your Media Planning in the Future…People or Machines?
Chief Revenue Officer Scott Turner explores how the distinction between observations and insights may give media planners an edge, at least for now. Read more at Website Magazine.
Read MoreSocial Affinity Powering Fall TV
Summer is just getting underway, but the broadcast networks have long been thinking about fall. Specifically, they are working to make sure that the season’s most successful entries are on their schedules. Social affinity can help in a process that presents unique challenges. Since the shows haven’t aired yet, it’s hard to tell which concepts will…
Read MoreNot All Engagement is Created Equal
Our VP of Product, Mahesh Narayanan, offers his thoughts on the prevalence of bots and how they compromise the value of social engagement and marketing efforts. Read what he thinks every marketer should be looking for as they combat this ongoing problem in MediaPost.
Read MoreMedia Measurement: Marching Towards a Slow Death?
Our founder and CEO, Sree Nagarajan, writes about the challenges in media measurement today. Read his thoughts and the three obstacles that have presented themselves on MarTech Advisor.
Read MoreSocial Engagement Heats Up Along with Summer Tourism
It’s finally summer! Time to break out the barbecue grills and the beach towels, but no one should forget how much importance the tourism industry places on this time of year. According to the World Tourism Organization, even in the face of safety and security challenges, 46 million more tourists travelled internationally in 2016 vs. the…
Read MoreSocial Affinity is Your Gift Guide for Dad
Do you feel stuck on the journey to finding that perfect gift for dad this Father’s Day? When we say that AffinityAnswers uses social affinity as a recommendation engine, we are usually talking about recommending audiences for marketers. For example, if the NBA champion Golden State Warriors wanted to partner with a brand, our proprietary algorithm…
Read MorePredictive Analytics Wins Sports Fans
Our very own Client Services Lead, J.T. Compeau, was recently asked about how predictive analytics can win sports fans and specifically how brands can tap into the social sports fan’s experience. Check out his comments and learn how AffinityAnswers can be a key part of this solution in DMNews here.
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