Posts by ThriveAdmin
And The Tony Goes to… Audience Extension!
On Sunday, June 11, Kevin Spacey will host the 71st Annual Tony Awards for the first time. Over the years, the show has had many different hosts, and on occasion, no host at all. Depending on who the host is, he or she brings a specific personality to the show. In this sense, the term…
Read MorePowering Influencer Marketing with Social Engagement
The Bachelorette premiered last Monday, and 5.7 million members of ‘Bachelor Nation’ tuned in to watch 31 suitors vie for Rachel Lindsay’s attention. Each week, fans watch as the Bachelorette hands out roses, symbolizing who gets to stay, and who goes home. An infamous line—repeated each new season—is, “are they here for the right reason?”…
Read MoreBrand Advertising in Sgt. Pepper’s Lonely Hearts Club Band
Thought it may be hard to believe for some, The Beatles’ iconic album, Sgt. Pepper’s Lonely Hearts Club Band, is celebrating the 50th anniversary of its release this coming week. With songs like the title track, “With a Little Help from My Friends”, “Lucy in the Sky with Diamonds”, and “When I’m Sixty-Four”, the album’s…
Read MoreSocial Affinity and the Broadcast TV Upfronts
The annual network upfronts are happening in New York City this week, a broadcast TV tradition that extends all the way back to 1962. In the era of DVRs, on demand video and streaming platforms, social affinity plays an important role in developing the audiences for these shows. While much of it is about securing advertising…
Read MoreBrand Advertising at the Kentucky Derby
The 2017 Kentucky Derby is this weekend! It is the 143rd running of the famous horse race, but that doesn’t mean there are not new opportunities for brand advertising that will attract new fans. Since the 2016 Derby, dozens of brands, TV shows, celebrities, websites and more have seen their TrueAffinity score grow with the annual…
Read MoreBanza Cooks Up Social Engagement
Our latest case study is a success story for healthy pasta brand Banza. They used our social affinity data to boost ad recall, increase cost-effectiveness and raise social engagement. Read it on DMNews.
Read MoreYou’re Drafted! Social Affinity Provides Reach Extension for NFL Players and Teams
The 2017 NFL Draft is now fully underway. Myles Garrett was selected as the first overall draft pick by the Cleveland Browns. Coach Hue Jackson has praised Garrett, considering him key to a defensive strategy for the team. The NFL Draft is not just a time to build a winning team on the field – how…
Read MoreHow to Leverage New Audiences for Your Brand With Social Affinity
Our very own Client Services Lead, J.T. Compeau writes about using social affinities to level the playing field on AdWeek. Read it on AdWeek.
Read MoreBetter Colbert Ratings Equal Better Social Affinity for Brands
Since Jimmy Fallon took over NBC’s The Tonight Show in 2014, he has been a ratings juggernaut. But in January, CBS’ The Late Show with Stephen Colbert, took a lead in total viewers, which has now extended to an eight-week streak and a rare win for CBS late night in the first quarter of 2017.…
Read MoreAffinity Answers Expands to The UK and Germany
First Overseas Distribution of its Exclusive European-centric “Mutual Affinity” Social Media Audience Data AUSTIN, TX (March 20, 2017) Affinity Answers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide – today announced it has expanded its offerings…
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