Posts by ThriveAdmin
Sree Nagarajan Discusses the Buy Side of Brand Investment
CEO Sree Nagarajan recently contributed an op-ed to MediaPost discussing the importance of focusing on the buy side of brand investment, rather than just the sell side. Read more here: Buy Side, Where Real Money is Made, Seldom Talks
Read MoreAffinityAnswers Partners with LiveRamp to Expand Distribution of its “Mutual Affinity” Social Media Audience Data
AUSTIN, TX (March 7 , 2017) Affinity Answers, a platform for predictive branding powered by affinity algorithms that measure social data across 60,000 brands and 400 million people worldwide, today announced a partnership with LiveRamp™ a leading provider of omnichannel identity resolution. Through the partnership, Affinity Answers will make its social media audience data actionable across…
Read MoreScott Turner on Affinity-based Influencer Marketing in Website Magazine
Scott Turner, AffinityAnswers’ CRO, recently sat down with Website Magazine to discuss Influencer Marketing’s “magic moment”, and how brands can use AffinityAnswers’ BrandPlanner application to find the best talent. Read the full article here: https://www.websitemagazine.com/blog/rational-influencer-marketing-through-social-affinities
Read MoreDr. Pepper Finds The Perfect Partner
Movie tie-ins help Dr Pepper gain consideration with movie audience. With the massive popularity of the super hero movie genre, Batman v. Superman: Dawn of Justice was one of the most anticipated movies of 2016. Not only did Ben Affleck take over as the new Batman, but it also setup the foundation for future Justice…
Read More‘Likes’ aren’t the value of social
Why active social engagement and mutual affinity matter to brand marketers; a Q&A with Sree Nagarajan in BizReport: Only mutual affinity – your brand’s fans liking a TV show, for example, and in turn, enough of that TV show’s fans liking your brand – is the key to identifying a brand’s most qualified addressable…
Read MoreTo Secure Transparency, Garden Owners Should Share Data
Viewability is not enough; Marketers need mid-funnel affinity data from within the “Walled Gardens”. AffinityAnswers CEO, Sree Nagarajan responds to P&G’s Marc Pritchard’s IAB speech. Read more: http://www.mediapost.com/publications/article/295042/to-secure-transparency-garden-owners-should-share.html
Read MoreIncreasing Audience Segments With Grammy Winners
This Sunday is one of the biggest nights of the year for music – the 59th Annual Grammy Awards. Not only will the show feature live performances by many of today’s biggest artists, but it will crown the top of the top in popular music. Even before awards are given, the number of nominations per…
Read MoreDigging Deeper: Discovering How Ads Perform Across Social Media
As story after story tries to assess how Super Bowl ads performed across social media, one company says that just measuring who got the most tweets or retweets or Facebook likes doesn’t surface the true value of social interaction for brands. To understand who among all of those Super Bowl social users has any real…
Read MoreIs Super Bowl Advertising Worth It?
With a price tag of $5.5 million for a 30-second spot in the upcoming Super Bowl, agencies and brands try to do everything possible to amplify the brand messages before, during and after those precious 30 ticks. But not all of them have access to the tools that would maximize their reach on social media…
Read MoreCan Affinities Get Resolutions Back On Track?
We’re already one month into 2017, and many of us started the year with a resolution in mind. At the beginning of the year, digital marketing agency iQuanti compiled a list of the most popular New Year’s Resolutions based on Google searches from 2016. Their list features the usual suspects: lose weight, get organized, get…
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