Posts by ThriveAdmin
AI Marketing Uncovers CES Social Affinities
I know what you’re thinking – not another blog post about the top products at CES. Well, this one is a bit different than others posted this week. No, not because I did not actually attend CES, but because it is the only one to examine the social affinities of a couple of the top…
Read MoreHow AI Marketing Techniques Help Brands Discover Social Affinity
It’s not just another turning of the page. 2016 will definitely go down as one of the more interesting years in recent history. The Rio Olympics and the entire presidential campaign would be two events notable enough on their own. Fortunately, there were also some interesting brand-related and brand-inspired stories that were out there –…
Read MoreAffinity Answers Welcomes Scott Turner As New CRO
Affinity Answers is excited to announce that Scott Turner has joined the team as our new (and first) Chief Revenue Officer. In this role, Scott will be leading our Sales, Marketing, Business Development and Client Service teams, with responsibility for our go-to-marketing strategies and revenue growth. Scott joins us from GfK-MRI where he led the…
Read MoreAffinity Answers In The ODC Blog
Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…
Read MoreThe Secret Lives Of Brands
As marketers, we’ve all been guilty at some point of falling in love with our brand. When you believe in the company mission – the compelling “why” of your brand – and spend a good portion of your life promoting the brand, you can fall into the trap of idealizing it and beginning to see…
Read MoreYes, Virginia, There Is A Black Friday Programmatic Segment
New 3rd-party Holiday segments available via ODC Here at Affinity Answers, we specialize in creating audience segments. But not just any audiences – these are audiences with a predicted high likelihood to engage with a brand, event, show, team or celebrity. We do this by collecting billions of active, social engagements, then use this data…
Read MoreTrueAffinity™ Is Your Powerful AI Marketing Tool
Social affinities help inform data-driven audience segments, when no other data exists How do you address a truly unique audience to your brand through programmatic media channels when no addressable data exists? This audience problem exists for brands across many verticals who want to capitalize on the advantages and opportunities that programmatic-digital media provides. Because…
Read MoreUsing TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga
Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and hearing, a more stripped-down version of the superstar. In early September, Lady Gaga released “Perfect Illusion,” her first pop single in nearly three years. The following month, Lady Gaga and Bud Light announced that they would be teaming up to promote her new album, Joanne,…
Read MoreFor Brands, Social Affinity Makes Everyday Election Day
There are less than four days left until Americans pick the 45th President of the United States. The state of the race changes so quickly that it’s difficult to keep pace with the constant shifts and swings, but just as we did in July, we at Affinity Answers can update you on the state of…
Read MoreActivationPlanner™ FAQ
FAQ Contents GENERAL QUESTIONS What is the ActivationPlanner™? Where do I find the ActivationPlanner™? How much does the ActivationPlanner™ cost? HOW ACTIVATIONPLANNER™ WORKS How are segment recommendations determined? What are AffinityAnswers data sources? ACTIVATIONPLANNER™ USAGE What are TrueAffinity™ and Likelihood to Engage (LtE)? What’s the difference between an in-category segment and a top affinity segment?…
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