Posts by ThriveAdmin
Introducing ActivationPlanner™
This week, Affinity Answers is pleased to announce the launch of a new application, ActivationPlanner™, currently available for free at https://activationplanner.affinityanswers.com. ActivationPlanner™ is specifically designed to make it easier for Brand Media Directors, Media Agency Planners and Programmatic Buyers to discover and activate the digital advertising segments predicted to be most effective for programmatic branding…
Read MoreF1 Racing is Fast, But is it Swift?
This weekend Formula One (F1) racing makes its only US stop of the year in Austin, TX for the 2016 US Grand Prix. This marks the 5th year in a row of the US Grand Prix at the Circuit of the Americas (COTA) track, which opened in 2012 after a 5-year absence of F1 in…
Read MoreAffinities are All About Content, Context and Location
The Internet of Things will undoubtedly benefit from affinity-based targeting in more ways than one. But IoT is about so much more than having a refrigerator that automatically re-orders your favorite brand of yogurt. At the FutureM conference in Boston last September, speakers from Kraft and Dunkin’ Donuts indicated that they are looking to solutions…
Read MoreAre You Ready for Some Football (Brands)?
With the exception of tonight’s Giants / Vikings game on ESPN, week 4 of the NFL 2016-2017 season is in the books. Though my team, the Panthers, is not having the same success as last year, the networks carrying the games are still doing well and charging premiums for commercials during NFL broadcasts. As detailed…
Read MoreAffinityAnswers in Oracle Data Cloud’s “The Data Source” magazine
AffinityAnswers is excited to be featured in Oracle Data Cloud’s The Data Source magazine. You can download the Fall 2016 edition for enlightening, data-driven articles from the industry’s best and brightest here. See page 36 (page 19 of the .pdf) for our CMO’s article, “Programmatic Branding Grows Up.”
Read MoreWhat do you mean I can’t buy ads during the top Emmy Award winning shows?!?!
Like last year HBO, was the big winner at last Sunday’s Emmy Awards. Game of Thrones won the most awards, including best drama, which gave it the record for most Emmys for a fictional series. And the big winner in comedy category was HBO’s Veep, with wins for best show and best lead actress, Julia…
Read MoreHow to Tailgate Like a Southern Football Fanatic (Using Mutual Affinities)
As a southerner, I spend a disproportionate amount of my life thinking about college football and eating. As any reader of Garden & Gun knows, the two of these come together each Saturday in the fall via the time-honored “tailgate” tradition1. During my undergrad at NC State, no game experience was complete without pregame spicy…
Read MoreWhat Walmart and Jet.com Already Have in Common
The back-to-school season kicked off this year with a big announcement: Walmart, arguably the biggest player in retail, has acquired Jet.com, the e-commerce site known for its unique pricing method. Both companies emphasize saving consumers money, but the approaches are fundamentally different. According to the announcement, Walmart views Jet as a valuable addition to their own…
Read MoreTop Affinities of US Swimming Stars
Though the sport does not receive broad attention in non-Olympic years, swimming is consistently one of the most viewed sports during the competition. And this year, as in the last three Olympic Games, Michael Phelps is the big story on the men’s side. Yesterday’s victory in the 4x100m relay increased Phelps’ record for the most…
Read MoreAffinities Both Make and Validate Spokesperson Talent Decisions
Social affinities can be used to make the right choice between many eligible spokespeople Social affinities represents two sides of the same coin: reaction and receptivity – consumers will react to the marketing messages around them using social media, but what ultimately counts for marketers is which brand, TV show, or celebrity will make the…
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