Posts by ThriveAdmin
Affinities Identify the Most Engaging Content and Personalities on YouTube
Channels with the highest brand affinity outperform channels based on genre and subscriber count AffinityAnswers is not just for tracking brands; advertisers can also find which YouTube channels – based on the Facebook, Instagram and Twitter behaviors of the channels’ fans – have high affinity for their brand. This level of insight was key for…
Read MoreSocial Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities are a great way to tap into your own fan base’s preferences to extend to other brand audiences that would be highly receptive to your content or messaging. Even during a time where social is at tremendous scale, not every brand will be equally represented,…
Read MoreBudweiser’s Social Affinity is Driven by Traditional Advertising
Increased TV ad spend moves the needle For Budweiser on ESPN One of the biggest misconceptions about using social affinity targeting is that it’s only effective on social. There is indeed value in having tools that provide efficiency and insight in the social sphere, but mutual social affinities are so much more. Social affinities represent…
Read MoreAffinity Answers Featured in Adweek
Now that the conventions are here, Donald Trump and Hillary Clinton will be fighting for every vote – but who would be most receptive to either or both candidates? In a new piece published in Adweek, we explain why affinities could be the best addition to every campaign manager’s toolbox. Read the piece here: http://adweek.it/29UsCDT
Read MoreWhy Affinities Matter at the Box Office
This summer’s box office story has a plot twist of its own – a decline in ticket sales. According to a report from TheWrap, citing numbers from comScore, the summer blockbuster season’s earnings are down five percent from last year. While there may be help on the way from established franchises’ latest titles, such as…
Read MoreTop 10 Brand Affinities for Nathan’s Famous Hot Dogs
It’s the Fourth of July, and we’re taking a closer look at the brand affinities of what has become the most American of brands: Nathan’s Famous. Whether or not you’re going to watch Joey Chestnut compete in the Hot Dog Eating Contest for the 10th year straight, it’s interesting to see that most of the affinities…
Read More3 Things Marketers Need to Know for the Fall TV Season
It’s officially summer, and another TV season has come and gone. While viewers take a break and wait for new shows this fall, the networks (and their advertisers) will continue to weigh which platforms are most effective at promoting and gathering audiences for September’s new entries. Marketers know that one of the places fans of…
Read MoreAffinity Answers Profiled in MediaPost
Our CEO, Sree Nagarajan, and board member and advisor Jack Klues were recently interviewed by MediaPost. In this conversation, they explain how affinities can find new audiences for brands and their significance in quantifying the upper part of the consumer funnel. Read the entire profile here: http://bit.ly/28NH05b
Read MoreAffinity Answers Featured on Oracle Data Cloud Blog
Our VP of Business Development, Cory Ferreira, VP guest blogged for Oracle Data Cloud, diving into why the value of #social data goes beyond “listening.” Read about the benefits of digging deeper into social data here: http://bit.ly/1XrDBuQ
Read MoreAffinities and the State of the Swing States
Donald Trump and Hillary Clinton have all but locked up the nominations of their respective parties, but the general election battle has just begun. The national polls show a dead heat, but the election almost always comes down to a few key states. The polls in the swing states have fluctuated lately, though, and they also…
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