Posts by ThriveAdmin
Who Is Most Politically Engaged on Social?
It’s been another defining week for the 2016 presidential race, and it now seems, more than ever, that we’re heading toward a Clinton-Trump showdown this fall. Even though the differences between these candidates are clear, many still have a decision to make about who they’ll support. Each campaign will have to go beyond the base,…
Read More3 Brand Marketing Takeaways from Carpool Karaoke
James Corden has won the hearts – and views – of late night fans; The Late Late Show YouTube channel recently hit the 1-billion view mark. This is mostly due to the success of his signature bit, Carpool Karaoke, featuring the host driving artists around LA while singing their hits. These jovial and candid interactions are…
Read MoreWhat Social Affinity Says About Prince
On Thursday, Prince sadly and unexpectedly passed away at the age of 57. Many have paid tribute to his originality and his prolific songwriting; both made him a major influence on the generations of artists to follow him. This is reflected in Prince’s high social affinity with many artists, including Savage Garden, Judith Hill, Maxwell…
Read MoreMediaMath To Co-Host Cross-Channel Customer Experiences Webinar
Our partner MediaMath is co-hosting a webinar, Powering Cross-Channel Customer Experiences with Real-Time Data, on this Wednesday, April 20 at 11a PST/2p EST. Along with Tealium, Stratigent and Selligent, the webinar will focus on the role of consumer data in fueling better customer experiences. Be sure to save your spot today: http://tealium.com/4-ways-to-connect-your-marketing-technologies/?cid=70131000001SHpQ
Read More3 Ways Social Affinities Will Impact the Internet of Things
A fridge that orders groceries for you? Some would call it luxury, but appliance manufacturers are hoping that it will soon become a reality for many consumers. Gartner, Inc. estimates that 20.8 billion connected devices will be in use by 2020. From the shows they watch to the brand of yogurt they buy, brand marketers…
Read MoreNCAA Affinities are Madness
Syracuse was the Cinderella team. Lower seeds routinely upset higher seeds. This year’s NCAA Basketball Tournament was certainly one to remember, no matter how the championship game ends. We wondered what the bracket would have looked like if social affinities of March Madness fans decided the results. The Final Four is completely different, showing just…
Read MoreAffinity Answers Talks Measurement and SXSW with MediaMath
Check out what our CEO Sree Nagarajan had to say about the “tipping point” that is coming for measurement in the ad industry and what he thinks about the evolution of SXSW in the latest MediaMath blog post: http://blog.mediamath.com/blog/events/5-questions-at-sxsw-2016/
Read MoreThoughts on Affinities and Politics
Trump. The debates. SNL parodies. Politics is inherently social, of course, but there is even more buzz this election year, one that has thus far challenged the conventional wisdom of politics. Polls are a tried-and-true indicator of how your candidate is doing in each state or nationwide. However, Ted Cruz’s victory in Kansas shows that…
Read MoreAnd the Winner is… 9 Oscar Champs Determined by Affinities
May I have the envelope, please? The Oscars are this Sunday. The Academy votes for who goes home with the golden statues, but what if social engagers chose the winners based on their affinities? Our infographic shows how differently things might turn out depending on which brand’s fans are voting. Want to find out…
Read MoreAdExchanger: Affinity Answers Taps Social Data To Help Brands Tackle Audience Extension
Affinity Answers founder and CEO Sree Nagarajan was interviewed by AdExchanger, discussing a variety of topics including the value of social affinity data for activating, planning, and measuring media campaigns. In the interview, Nagarajan highlights the value of extending audiences using social affinity: “The core problem we solve is audience extension. At the bottom of…
Read More