Posts by ThriveAdmin
Celebrity Couple Affinities
Love is in the air, not just on Valentine’s Day, but any time we see strong affinity between two brands, TV shows or movies. Our latest infographic shows that celebrity couples have strong social affinity and that affinity grows stronger with time.
Read MoreSuper Bowl 50 Preferred Eats by Team
The Super Bowl is about snacks as much as sport, and the opposing teams’ fans are just as divided on their options for eats. Based on social affinities, here are the go-to foods for Broncos and Panthers fans. Dive into social affinities for your brand. E-mail us at [email protected].
Read More3 Entertainment Marketing Rules for Smarter, More Successful Launches
Suppose you have the next Empire or Jurassic World on your hands – do you know how to market and promote it to its full potential? Entertainment is an inherently social experience; if you see a great TV show, you’ll likely be engaging with it on social media. With this thought in mind, a post…
Read MoreAffinity Answers Featured in MediaMath Piece on Digital Marketers’ Resolutions
It’s hard to believe, but January 2016 has come to a close. How are you doing with your New Year’s resolutions? For yourself? For your marketing? In case you need some inspiration to keep your momentum going, or to kickstart your 2016 digital marketing plan, check out MediaMath’s piece on the resolutions digital marketers should be…
Read MoreActivating Affinity-Based Audience Segments
Achieving scale without sacrificing performance for a local automaker Ask anyone to name an automaker, and you’re likely to hear the brands that, through consistent advertising, have earned a spot in the consumer consciousness. While these brands are national household names, automakers still rely on their local dealerships to sell their cars. One of these…
Read MoreA Look Back at 2015
Another year has come and gone, and we at Affinity Answers could not be more excited to share the good times and prosperity awaiting us in 2016 with all of you. Just before the ball drops and 2015 is in the history books, we are taking a look back at a sample of the big…
Read MoreTurkey Talk… and Social Engagement
It’s hard to believe that it’s Thanksgiving again! So much has happened since last year’s big feast, but one thing that never changes is the centerpiece of most tables on the 4th Thursday of November: the turkey. Yes, the turkey has been celebrated, pardoned and a rumored choice of the U.S. national bird. However, we’re…
Read MoreTop Music Artist Affinities of 2016 Presidential Frontrunners
Ben Carson is up, and Joe Biden is out. Presidential campaigns are long, rough-and-tumble marathons, and the 2016 cycle is no different. Another tradition of White House contests: politicians using music on the campaign trail. Whether it’s Katy Perry performing for Hillary Clinton’s campaign and taking over her Instagram or Steven Tyler asking Donald Trump…
Read MoreRadio Listening Influences Social Engagement
The effectiveness of radio as an advertising medium has long been established and championed. It continues to garner massive audiences and serves as a beacon of information and entertainment in local communities – a feat not easily duplicated by any of its counterparts. At Affinity Answers, we are constantly looking for ways to connect social…
Read MoreLate-Night Changes Represent Brand Opportunities
If you stopped paying attention to late-night television in December 2012, then you might be surprised when you turn on your TV or stream video. Nearly every face fronting late night’s institutions is new, and what’s even more surprising is how much attention the new faces are getting despite TV’s overall ratings declines. As Los…
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