Posts by ThriveAdmin
3 Audience Insights from the 2014-15 TV Season
As summer is now in full swing, the 2014-15 broadcast television season is officially history. Just before the start of the season, in September, we examined how the previous year’s renewals often times had greater success in social engagement. For example, The Blacklist was not only last year’s breakout hit, but also had the most…
Read MoreTrueAffinity™ as a Success Metric
Measuring USPS / SpongeBob SquarePants engagement One of the most important conundrums facing marketers today is “how well did my campaign perform?” For direct response, the answer is practically built into the campaign. But for branding or sponsorships, how accurately can effectiveness – and engagement – be measured? Consumer engagement is the ultimate measure of…
Read MoreAffinity Answers Featured in New Whitepaper
Our good friend Chris O’Hara has authored his latest Econsultancy whitepaper. In association with Quantcast, the piece covers all things programmatic branding, and the opportunities and challenges that face brand marketers as they drive upper-funnel engagement in this space. Affinity Answers was proud to be among 15 companies who participated in the paper, where we offer…
Read MoreIntroducing TV Ad Exposure Segments
Not having enough targeted reach for advertising with consumers is a growing problem for marketers, one that is not confined to online or broadcast media. This begs the question: how do marketers effectively reach receptive audiences at sufficient scale and frequency? Brand interactions on social media are the link between what a consumer sees on-air…
Read More3 Insights from the Classic Hip-Hop Radio Format Flip
At Affinity Answers, we are in the business of extending reach based on brands’ social engagement with other brands. The brand, while always evolving, shows evidence of this change slowly on social media; for example, engagers migrate from Facebook to Instagram over a period of twelve months. These changes are generally initiated by the users…
Read MoreCongratulations to Nickelodeon!
Before the curtain falls on 2014, a big congratulations is due for our client, Nickelodeon. The network announced last week that it is in position to finish the year as the top basic cable network in total viewers and kids 2-11 in total day ratings. From December 30, 2013 to December 18, 2014, it averaged…
Read More3 Brands That Achieved Massive Engagement in 2014
As another year draws to a close, so come many “best of” lists that attempt to provide perspective on what has happened over the past 12 months. Since we at Affinity Answers have shown that engagement on social media is parallel to everything from TV success or failure to stock prices, we’d like to highlight…
Read MoreTaking Stock in Affinities and Market Performance
If you haven’t checked your 401(k) or IRA in the last month, you are probably going to discover some dramatic ups and downs, as the markets first reacted to the weight of world events, and then rebounded on the strength of the economic recovery. Of course, the market is no stranger to volatility. Take a…
Read MoreWhen Good Partnerships Go Bad
At Affinity Answers, we are in the business of unlocking the power of mutual affinity to help our clients figure out which celebrities (or TV shows, websites, etc.) are most relevant to fans of their brand on social media. These insights have added a lot of value for clients, as seen in our case studies. However, mutual affinity cannot predict when celebrities will act inappropriately or how events might be judged in the court of public opinion. Today, when outrage on social media is more common than not, we thought it would be interesting to look at how people engage with these celebrities on social after a major scandal. Do fans of the brand become less engaged with the celebrity? Most importantly, what implications does this have for brands?
Read MoreFall TV Success Hinges on Audiences as Much as Viewers
Just as we did in our last blog post, we take a look at another sign that fall is here: the start of the new television season. Although we are in a time when cable networks’ year-round schedules and shortened seasons have prompted broadcast networks to follow suit, this event still holds particular significance because of its tradition, and more importantly, the financial health of the “Big Five.” In a marketplace with heightened competition for eyeballs, it has become increasingly necessary for a program to establish itself as its own brand, reaching the consumer wherever she is.
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