Posts by ThriveAdmin
Affinity Answers Featured in Bill Harvey’s Series on the Future of Across-Screen Advertising
Media research pioneer Bill Harvey discusses “The Future of Across-Screen Advertising” in a new four-part series. In the recently published conclusion, Bill provides more detail on a presentation he delivered alongside CBS Corp.’s David Poltrack at this year’s ARF Audience Measurement conference. Bill cites Affinity Answers and its methodology of calculating mutual affinity between brands…
Read MoreAffinity Answers CEO Sits Down with Tremor Video for Wide-Ranging Q&A
Sree Nagarajan, our founder and CEO, is featured in a brand new interview with our partners at Tremor Video. In this wide-ranging and enlightening Q&A, Sree talks about how the Affinity Answers technology works, the distinct benefits of using affinities data, and the impact affinity-based targeting will have on the future of digital and linear media.
Read the thought provoking post here on Tremor Video’s website, and please feel free to leave feedback in the comments section below!
Read MoreSuper Bowl Halftime Show: Is It Worth the Pay to Play?
The NFL season kicked off last Thursday, so in the eyes of many, fall has officially arrived. Football is arguably bigger than it has ever been – last season, the most watched program in the United States was NBC’s
Read MoreHow Coca-Cola Won the World Cup
The World Cup festivities have ended, and Team Germany has taken its victory lap. But the war between soft drink titans Coke and Pepsi is never over. Which was the off-field victor in the 2014 World Cup? There are many different metrics that can define success for marketers. I’ll review some of them in a moment, but let’s first take a look at which soft drink brand won the title of greatest growth among fans of the tournament, according to Affinity Answers data… Coca-Cola’s reach among tournament fans grew at twice the rate of its chief rival Pepsi. Affinity Answers data also shows that Coca-Cola was and is the #1 soft drink among tournament fans
Read MoreSolid Tremor Video Q1 Reveals A Tremendous Investment Opportunity
[A] new partnership with Affinity Answers will help leverage the incredible amount of social data generated by Tremor and when inputted into the VideoHub system will allow advertisers to really target consumers who are most likely to buy.
Read MoreThe MillerCoors Deal with FX Networks: Better with Social Affinity
Last week MillerCoors signed a three-year deal with FX Networks to place its beer brands on shows on the FX, FXX, and FXM channels. In a minute, we’ll talk about how this partnership could benefit from using social affinity to find the best fits between specific MillerCoors beer brands and specific FX Networks programs. But first let’s take a look at the rationale behind the deal.
Targeting Audience Segments with Relevant Content
This is an exclusive deal for product placements, not just advertising or other sponsorships, which brings key benefits for both parties:
– Unlike advertisements, product placements will live on after the FX shows — Sons of Anarchy, The Americans, and so on — go into syndication.
Online Ad Targeting Using Social Affinity: Chris O’Hara in AdExchanger
This week our advisory board member Chris O’Hara published a column in AdExchanger that gives a good overview about how social affinity facilitates a more complete understanding of your consumers. Here’s the link to his post: Social Affinity Data: The Key To The Fabled ‘360 Degree View’ As Chris makes…
Read MoreFacebook Strategic Shift: The Importance of Social Affinities in a Pay-to-Play Environment
Big changes are underway at Facebook — ones you should know about if you rely on Facebook for reaching your fans. These changes are discussed in detail in a new whitepaper, “The New Facebook Strategic Shift: Reach & Frequency Model,” just published by social media marketing agencies Fanscape and The Marketing Arm. The report’s author, Tom Edwards, keeps a close eye on Facebook, and his study is comprehensive about the ways…
Read MoreChanging Our Name: Affinity Answers
This month we’ve changed the name of both our company and our flagship service to Affinity Answers. We did this to make it as easy as possible for everyone in the marketplace to understand what we do. The name reflects our own belief that we’re not simply providing our clients with data, software, insights, consulting, or targeting. Rather, we’re committed to using consumer affinity data to bring our clients the answers for their specific marketing questions. That’s how we help our clients get results.
Our CEO, Sree Nagarajan, chose the name Colligent when he founded the company in 2005…
Read MoreTeen Wolf: Expanding reach cost effectively in Facebook
The Situation: MTV was looking for ways to expand awareness and interest for their new show Teen Wolf. Since the show was new, it had only limited number of fans in Facebook and cost about $1.34 in CPM to reach them. The Solution: Colligent’s targeting identified top 10 TV shows that Teen Wolf fans engaged…
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