Posts by ThriveAdmin
We’re coming to a brand near you.
As advertising reaches an early peak in 2013 with tomorrow’s Super Bowl, thousands of brand managers and agencies left out of the most visible advertising venue of the year are left dreaming about how amazing it would be to acquire similar reach. As exciting as it is for marketers for top brands like Pepsi, Budweiser,…
Read MoreCan you “buy brand”?
Thanks to Chris O’Hara for his excellent article on ClickZ today. He covers it very well on the upcoming transition for brands – to think of their media buying in terms of their brand audience, not their media audience. This is a monumental change for brand marketing, but is inevitable. Digital is already leading charge…
Read MorePolitics Heats Up: Using Social Media Data To Look At The Republican Presidential Candidates
Since we started looking at the political and causes space in the middle of last year, we’ve been waiting for the time when we could start applying our data to hot political races. So we were excited this year when we got the chance to take a look at Newt Gingrich for the Huffington Post…
Read MoreAffinity Answers Goes Political!
We’re already proving in the marketplace the power of understanding and leveraging strong mutual engagement between two entities. But we are taking it one step further by using our aggregated social media data to help politicians and issue-based organizations understand where the real emotional engagement is among the voting public. Victoria Bassetti, crack researcher, political…
Read MoreDoes a large fan/follower base count ?
In line with our press release, based on a promotion run independently by fab.com, here’s some empirical evidence to show that large fan/follower base alone does not suffice. In the past there have been quite a few theoretical articles addressing the same topic of Does large fan/follower base provide anything more than just bragging rights…
Read MoreAnnouncing MeQ (PageRank for Social Affinities)
The mutual engagement chart launched today, incorporates our MeQ (Mutual Engagement Quotient) based ranking, which we believe is revolutionary. Just as Google’s PageRank revolutionized search relevance by leveraging the key principle of referral links to the content, we believe MeQ will revolutionize social affinity (likes, follows, friends, etc.) relevance by looking for reciprocal affinity to…
Read MoreMention of Affinity Answers in Radio-Info.com
I & Marc Ratner had a good chat recently with Sean Ross and Tom Webster at Edison Research. Sean writes a Programming & Music column that gets published at Radio-Info.com. His most recent article talks about the alternative station choices for listeners who were used to listening to a classic rock station in New York…
Read More“Mutual Love” – Why It’s Important
We at Affinity Answers spend a lot of time thinking about “mutual love,” which we define as the reciprocal engagement and affinity between the common social media fans of two different entities. It could be between the common fans of two brands, a brand and a TV show, a brand and a celebrity, or other…
Read MoreAffinity Answers mention by @shivsingh at PepsiCo
Thanks to Shiv for including us in his presentation at Conversational Marketing Summit on Jun 6, 2011. It is great to hear his endorsement of our platform and that it is the “type of new research that can’t be found anywhere else.” For the Affinity Answers-specific comments forward to 12:30 in the video.
Read MoreSocial marketing trap – post at NakedCMO.com
Thanks to Luis Salazar, VP Worldwide Product Marketing at Yahoo, for his mention of Affinity Answers in his recent blog post at NakedCMO. Luis is spot on about Likes and Follows losing their importance as they got played out and what is truly important going forward. Read his post for more. I couldn’t have said…
Read More