Posts by ThriveAdmin
The Role of Social Media for Marketing Insights
In this world of increasing digital usage, the role of social media for attaining strategic insights becomes even more profound. Learn more.
Read MorePodcast: Data Deep Dive with ANA Marketing Futures
In our data-driven world, almost every aspect of consumer experience can be logged, contributing to an exhaustive amount of insights for marketers to access. As data’s role becomes increasingly integral in running efficient outreach, many questions arise regarding its authenticity, freshness, and effectiveness, especially when compared to the overwhelming amount of data attainable through first…
Read MoreSponsors are primed to double down on the Madness
After a year’s hiatus, the Madness is back, and it looks like the teams, players, fans, and sponsors couldn’t be happier. NCAA® basketball is a very big deal, and the March Madness tournament is even bigger. Fans can’t get enough of the games, highlights, scores, brackets, and more, and though all sporting events boast multiple…
Read MoreCapture Viewers, Anywhere, Everywhere
Social insights provide necessary navigation for data-driven strategy within the fluctuating entertainment industry. Learn how FanFinder360º reveals the interests and passions of entertainment viewers, allowing marketers to analyze fan trends, improve targeting, identify influencers, and locate ideal sponsorships. Get our free white paper.
Read MoreProgrammatic Advertising for the Automotive Industry in 2021
The auto industry is ready to revive in 2021, and while it’s a long road to recovery, auto marketers can prime their campaigns for success through a programmatic approach. The Asia Pacific automotive sector represents both an opportunity and complexity for auto brands and dealers, but relevantly targeting the right prospective auto buyers ensures increased…
Read MoreThe Most Important Elements of Customer Segmentation in 2021
We provide marketers with some tips for improving segmentation efficiency and productivity during industry fluctuations and times of uncertainty. Read more here.
Read MorePreparing for Paramount Plus and Box Office’s Big Comeback
These days, a trip to the cinema is essentially a trip to the living room, but that hasn’t made the experience any less desirable, judging from industry reactions and adaptations to increasingly engaged digital media viewers. And with movie theaters raring to deliver a Rocky-style last round comeback, Hollywood’s preparing to recover its previous glory…
Read MoreProgrammatic Group Augments Audiences for a Premium Sanitary Ware Brand
Amnet Group India are programmatic experts for Dentsu International, specializing in programmatic buying, and also in the planning, analysis and activation of audience data. Amnet requested a custom audience brief to be used within an upcoming campaign for a premium sanitary ware brand. The audience they were looking to target would comprise: Customers with an…
Read MoreLeading Education Provider Increases Leads Through Audience Relevance
Great Learning is an educational technology company that offers a variety of programs in data science, development and analytics. As India’s largest professional learning company, with a global footprint in 140+ countries, Great Learning hopes to continue introducing both tech newcomers and professionals to their robust online course offerings. Within edtech, search advertising is typically…
Read MoreANA Marketing Futures Data Deep Dive
Affinity Answers joins the ANA Marketing Futures podcast. Tune in for a deep discussion on data science, privacy, culture and more. Listen here.
Read More