Posts by ThriveAdmin
Ad Spend Soars as IPL 2021 Mania Returns
The Indian Premier League (IPL 2021) is the biggest advertised sporting event in India, in terms of viewership and spend. Over the last decade, IPL has proved to be a ‘game-changer’ not only for cricket, but also for the entire Indian advertising industry. The summer brands, along with the new-age digital-first brands, are expected to…
Read MoreProgrammatic audience strategies for 2021 auto trends
Auto’s ready to rejuvenate in 2021, and while it’s a long road to recovery, auto marketers can prime their campaigns for success through a programmatic approach. By strategically accessing the most relevant audiences, advertisers can capitalize on current industry trends to grow and scale campaigns while attaining likely buyers lost by competitors. Digital advertising will…
Read MoreNeutronian and Eyeota Launch Data Quality Certification Initiative
In an effort to help build a better framework for data compliance and transparency, Affinity Answers has joined data partners Neutronian and Eyeota’s certification initiative. Learn more.
Read MoreDeclining football viewership is temporary, but fans are forever
As the events of 2020 directly affected sports viewership across the board, brands and marketers can leverage a concurrent increase in social media usage to efficiently reach sports audiences outside of the games. Despite 2020’s declining NFL viewership, fans are increasingly active online, and social insights can uncover the best ways to access them. Sports…
Read MoreGetting Engaged With Holistic Data-Driven Marketing
Well-managed customer data is foundational to successful marketing. The act of reaching the right person at the right time, with the right message, requires solid data management practices. As customer data and data quality are at the core of delivering personalized marketing programs, companies need to be equipped with the right data with to run…
Read MoreWill 2021 be a programmatic pick-me-up?
2020 didn’t destroy us—it only made us stronger. While certain industries were devastated by the raging COVID-19 pandemic, others flourished, and ultimately all industries faced a forced evolution that only accelerated how brands interact with audiences digitally. With the worst of the pandemic presumably behind us, the world is looking to reactivate, and marketers are…
Read MoreOnline Gaming Boosts Up During Pandemic in India
The Online Gaming industry has seen an upsurge during the pandemic, with user engagement growing considerably throughout 2020. Paytm First Games, an Indian mobile-based online gaming platform, saw a 200% increase in the user base during the pandemic, with 75,000 new users. During the lockdown period, there was an increase in user engagement in online…
Read MoreThe importance of data quality & transparency
Data defines modern messaging, its quality essential for effective communication. As marketing evolves, allowing for fragmented media consumption, a reliance on data becomes integral in effectively bridging gaps and targeting campaigns accurately. Data helps us understand consumer behavior, allowing us to create and target relevant and personalized messaging that resonates with real people. Data is…
Read MoreAudience Data Sessions Q&A with Affinity Answers
We sit down for a Q&A session with our data partners at Eyeota to discuss audience trends and data predictions going into 2021. Click to learn more.
Read MoreWhat can mechanic’s tools teach us about data?
At one point or another, we’ll find ourselves staring into an auto mechanic’s garage. I remember the first time I looked into one, I was amazed. Taken aback really. It seemed like there were tools from floor to ceiling. I found myself wondering if they even knew how to use each tool. How did they…
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