Posts by ThriveAdmin
A Last-Minute Ecommerce Data Checklist for the 2020 Holidays and Beyond
As ecommerce retailers prepare for a massive 2020 finale, we supply a checklist to marketers looking towards a data-driven strategy for navigating an excess of holiday ecommerce consumers. Read more here.
Read MoreFan Data Measures Authenticity in Sponsorships
For brands and digital marketers, the right sponsorship can leverage mutual audience affinities to propel a product or service to success, but not every partnership is as gold as it might seem. Identifying and analyzing the shared interests and behaviors of each fan base is crucial in predicting the success of any potential partnership. Accurate,…
Read MoreNew consoles expected to propel video game audience momentum
Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches of the PlayStation 5 and Xbox Series X/S loom on the horizon, Facebook (via Oculus) and Nintendo are also delivering record console sales, providing video…
Read MoreWill You Still Be Watching Movies, Concerts, And Sports From The Couch This Holiday Season?
In an interview with Forbes, we discuss COVID-19’s effect on the entertainment industry and how marketers can combat further fragmentation through accessing social insights. Read more here.
Read MoreEcommerce is shattering records. Will it continue with holiday shoppers?
The retail landscape has significantly altered over the past few months, with record ecommerce numbers replacing foot traffic and ushering in an unprecedented holiday shopping season. While many brick and mortar stores will struggle to survive the year, ecommerce and click and collect are expected to continue encouraging massive online shopper audiences. With online shopping…
Read MoreDeep Fan Insights from FanFinder360º
Consumers have become fragmented, spread across an ever-increasing array of devices, channels, and platforms. This evolving media landscape has created a challenge for both content creators and distributors to get viewers to see their content. As Mark Pedowitz, CW President, puts it, “There’s simply a ton of shows on the market, and their sheer quantity…
Read MoreUsing Social Insights to Activate Entertainment Audiences
A truly versatile tool within any advertiser’s arsenal, FanFinder360°(FF360) is our social insights-powered platform that provides marketers with an unparalleled view of the fans of their entertainment. Analyzing over a billion engagements a month, from across all major social media channels, FF360 gives a competitive edge to any campaign strategy. so how can FanFinder360º help…
Read MoreWhy The Future of the Music Industry Hinges on Data
There’s something psychologically satisfying about evaluating change and innovation through a 10-year lens. A decade allows us to look back with nostalgia and prognosticate imaginatively about what lies ahead. Decades allow us to create clear categories for music, movies, TV, fashion and pop culture in general. The 1960s were defined by folk music and psychedelic…
Read MoreAffinity Answers Helps Brands Talk to Fans
We introduce FanFinder360º as a powerful social insights tool for entertainment marketers looking to learn more about movie & media fan behavior, interests, habits, and passions. Read more here.
Read MoreTenet vs Mulan & Box Office vs Streaming Amid COVID
As a completely disrupted film industry reels from the COVID pandemic, studios are taking different approaches with a couple of their biggest investments of 2020. While some are driving forward with theatrical releases as exhibitors slowly reopen, others are diving straight into streaming in an effort to replace waning theater audiences with the thriving streaming…
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