Posts by ThriveAdmin
Recommendation Engines Provide an Ad Targeting Edge
Recommender engines have become a pivotal force in the evolution of marketing and currently power some of the world’s biggest players, from Amazon to Netflix. By compiling usage data and engagement statistics, these engines are able to recommend more relevant choices for viewers or buyers, keeping them engaged while encouraging usage time and conversions. But…
Read MoreWith upheaval, targeting takes center stage
During times of unrest, uncertainty, and un… normal, the tendency of most is to pull back. Way back. And that is just what we are seeing. According to the IAB Ad Spend Pulse study released last week, more than 24% of advertisers said that they were cutting all ad spending for the rest of Q1…
Read MoreAchieving Audience Success in a Sea of Streaming Providers
As the streaming video landscape continues its rapid (and often confounding) evolution, both consumers and brands find themselves surveying a wide playing field of SVoD providers. Weeknights are no longer solely devoted to Netflix binging – new streaming services such as Apple TV+, NBCUniversal Peacock, and HBO Max will join Disney+, Hulu, and a large…
Read MoreThe Political Campaign Edge – Expanding Outreach Through Social Insights
Brand advertisers leverage social media insights in message targeting to connect with the buyers more likely to convert. We are now seeing more and more savvy politicians also tapping into social insights in the hopes of further fueling their own audience appeal. Social insights allow campaign targeting to journey beyond basic demographics and into more…
Read MoreEnhanced Advertising on Advanced TV
enhanced advertising on advanced TV Television advertising: what was once a prohibitively high-dollar marketing endeavor has transformed into a much more accessible arena for brands looking to reach massive audiences regularly. Thanks to the advent of Advanced TV, advertisers are able to utilize streaming services and popular set-top boxes to reach the television sets of…
Read MoreMarch into Ad Madness
reaching the right crowd in all the basketball madness College basketball season is here, and 1/3 of the nation will be eagerly tuning in across a variety of screens, making this a massive opportunity for gaining the right impressions. Our College Basketball Segments and Custom Audiences can help you quickly and specifically target those most…
Read MoreNot Exactly How the Cookie Crumbles: Breaking Down CCPA Hype
As the January 1 deadline for the California Consumer Privacy Act draws nearer, pockets within the ad industry are foretelling doom and gloom for our future state of affairs. Warnings from marketing bloggers predict ominous changes to the industry, with included roadmaps to surviving this marketing apocalypse. This panic-driven mindset is akin to Y2K hysteria,…
Read MoreWIN THIS FOOTBALL SEASON with data
the obsession is real. the fandom is intense. With 136MM US viewers, 56MM more viewers than its closest major competitor, the NFL isn’t the only game in town, but sometimes it sure feels that way. It stands to reason that brands are also obsessed with the NFL. Last year, advertisers spent close to $4B…
Read MoreAffinities Tell the Story Between Candidates and Issues
Since the Obama campaign of 2008, the world has come to realize the power of social media in politics. Politicians flock to social media to communicate policy, engage with constituents and to debate the issues with fellow candidates and pundits. For the last decade, Affinity Answers has been a leader in understanding the publicly available…
Read MoreLook-Alike vs Act-Alike Modeling: Stepping Out of the Shadows
How much does your data tell you about your audience? Let’s compare a couple of prominent figures with common look-alike modeling versus advanced act-alike modeling. Here, we used simple lookalike modeling to summarize two prominent politicians with large followings. The data provides some basic information that would allow us to assume both men are of…
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