Posts by ThriveAdmin
A New Study Shows Disloyalty is the New Norm
The writing has been on the wall for quite sometime now. Whether you are a devoted follower of Byron Sharp, a strong believer in the heavy buyer fallacy, or a heretic who knew the Pareto Ratio would never stand up to the pressures of consumerism; loyalty ain’t what it used to be. This truth is…
Read MoreThe Insanely Misunderstood Power of Brand-Level Data
Imagine you are speaking to a guy you just met at a party. As the conversation goes along, you slowly start to learn more about him. You learn he is 26 years old, lives in Boston, a self-proclaimed technophile, who loves movies and is currently in the market for a new bank. At first glance,…
Read MoreAffinity Answers is now an Oracle Data Cloud Premier Data Provider
Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…
Read MoreLucid Study Shows 55% Increase
AA segments were recently shown to identify future purchase intent 55% higher on average than the leading purchase-based provider.
Read MoreNiche Gaming Audiences Using ActivationPlanner
Gaming has become a more accepted part of popular culture and has seen a massive expansion in the number of players. Up to 65% of American households play video or computer games every year. As gaming increases in popularity and accessibility, gaming audiences, too, grow in size and segments. The video gamer is no more…
Read MoreAlign Beauty & Cosmetics Audiences with Seasonal Events
As summer comes to a close, back-to-school and holiday campaigns will be found among our favorite digital content. It is crucial for Beauty & Cosmetics brands to align with these major events. With a surge in YouTube makeup tutorials and Instagram beauty influencers, finding innovative targeting solutions is key when competing for market share. How familiar…
Read MoreNiche Programmatic Audiences at Scale via ActivationPlanner
With the plethora of audience insights & segmentation tools available for audience data, there’s an overwhelming feeling of tool overload. All these tools seem to be missing one big element: context of your client’s targeting needs. Let’s walk through an example. A typical client brief is as follows: Request: Reach women who lead healthy lifestyles…
Read MoreMobile Audiences via Adsquare
Affinity Answers has partnered with Mobile Data Exchange, Adsquare, to deliver US-based mobile-only audiences. These audiences are available via Adsquare’s Audience Management Platform (AMP). In addition, these audiences will also available on leading DSPs like Google DBM, The Trade Desk, MediaMath, Adform, to name a few. Below are a few screenshots of our Taxonomy on AMP.…
Read MoreHow Users Have Embraced (Or Not) 280 Character Tweets
In November last year, Twitter doubled the limit on tweet length from 140 characters to 280 characters. Because Affinity Answers observes and analyzes consumer behavior across social networks including Twitter (more on how we do it here), we were prepared to observe lengthier Tweets from brands and celebrities as well as lengthier replies to those…
Read MoreTurning Social Media Engagements Into Audience Recommendations
When Affinity Answers gathers intelligence such as “Consumers interested in The Cheesecake Factory are likely to be interested in Jared Jewelry, Andes Mints and CeraVe”, how do we derive these recommendations? Hundreds of global brands rely on Affinity Answers’ recommender system in their programmatic media buying because they trust the intelligence from which it is…
Read More