Posts by ThriveAdmin
Control Digital Investments With Buyer-Driven Branding
There’s no doubt we are in the midst of an exciting, dynamic era in marketing – an “always on” consumer culture and new technologies to apply to the customer experience are among the opportunities at our disposal. Yet as the saying goes, “water, water everywhere but not a drop to drink” — Marketers are data…
Read MoreAudience Enrichment Comes in Many Flavors
The idea of Audience Enrichment has been around for decades in the list-rental business, but it means much more in the offline/online world of data today. It is no longer theory or even past tense; it is reality. Technology rolls on and affects all industries and in turn, how we do our jobs. In marketing…
Read MoreAudience Enrichment: What’s In Your Data?
A POV on Audience Enrichment and Finding the Hidden Gems in Your Data There are so many questions that marketers have about their data. A quick Google search of “too much data” yields the following results: “Do you really have big data, or just too much?” “Why too much data is stressing us out” “5…
Read MoreBrand Ambassadors in the Programmatic Era
In this post we address how programmatic digital marketing reduces the risk of picking the wrong brand ambassadors. Furthermore, audience data provide multiple ways for brand managers to make this important decision. Marketers can test a series of related third-party segments, or they can discover the insights and attributes right in their own data. Read…
Read MoreIs Deterministic Data Better Than Probablistic Data?
CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth is that both have their pros and cons. Find out what marketers should know to make the best decision when you read the full piece here.
Read MoreWhy Brands Should Pay Attention to Social Affinity
CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing toolboxes. He discusses what engagement data is behind social affinity, how it can serve as a means of branding attribution, and how it fills knowledge gaps marketers have about today’s consumer. Read the full conversation…
Read MoreSocial Affinity Can Up Your Ad Game
CEO Sree Nagarajan explains why social affinity is a powerful addition to any marketer’s toolbox. In a new Q&A with BizReport, he explains how social affinity acts as a branding metric. Why does it matter to marketers? And what does the future hold when social affinity is linked to business outcomes? Read the full Q&A…
Read MoreMoving Forward with Programmatic TV
Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this initiative – one that is brimming with opportunities – forward? You can read the full op-ed here.
Read MoreLow-Cost Data No Longer Mean Cheap
AffinityAnswers featured on AdExchanger: https://t.co/VwdWjVpfZv
Read MoreOptimize Holiday Campaigns with Predictive Analytics
Although the official end to summer isn’t until September 22, Labor Day weekend is our unofficial marker. Just take a stroll through any grocery store or pharmacy. You’ll find that beach balls and sunscreen have been replaced with Halloween candy and pumpkin decor. By next month, Thanksgiving and Christmas merchandise will likely be on the…
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