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Insights and Observations on Targeting and Data Enrichment

Affinities are All About Content, Context and Location

The Internet of Things will undoubtedly benefit from affinity-based targeting…

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Are You Ready for Some Football (Brands)?

With the exception of tonight’s Giants / Vikings game on…

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What do you mean I can’t buy ads during the top Emmy Award winning shows?!?!

Like last year HBO, was the big winner at last…

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How to Tailgate Like a Southern Football Fanatic (Using Mutual Affinities)

As a southerner, I spend a disproportionate amount of my…

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What Walmart and Jet.com Already Have in Common

The back-to-school season kicked off this year with a big…

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Top Affinities of US Swimming Stars

Though the sport does not receive broad attention in non-Olympic…

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Why Affinities Matter at the Box Office

This summer’s box office story has a plot twist of…

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Top 10 Brand Affinities for Nathan’s Famous Hot Dogs

It’s the Fourth of July, and we’re taking a closer…

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