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Insights and Observations on Targeting and Data Enrichment

Super Bowl 50 Preferred Eats by Team

The Super Bowl is about snacks as much as sport,…

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3 Entertainment Marketing Rules for Smarter, More Successful Launches

Suppose you have the next Empire or Jurassic World on…

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Activating Affinity-Based Audience Segments

Achieving scale without sacrificing performance for a local automaker Ask…

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A Look Back at 2015

Another year has come and gone, and we at Affinity…

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Turkey Talk… and Social Engagement

It’s hard to believe that it’s Thanksgiving again! So much…

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Top Music Artist Affinities of 2016 Presidential Frontrunners

Ben Carson is up, and Joe Biden is out. Presidential…

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Radio Listening Influences Social Engagement

The effectiveness of radio as an advertising medium has long…

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Late-Night Changes Represent Brand Opportunities

If you stopped paying attention to late-night television in December…

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3 Audience Insights from the 2014-15 TV Season

As summer is now in full swing, the 2014-15 broadcast…

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