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Insights and Observations on Targeting and Data Enrichment

Social Media “Engagement” is a Means to an End

Social media “engagement” gets you halfway, its what you do…

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Forrester Recognizes Social Affinity Market

At SXSW, Nate Elliot announced the notion of the “database…

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A Little Insight into our Big Data

Here is a behind the scenes look at a few…

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Social Media Analytics: Market Segmentation in the New World.

Market Segmentation, even to many marketers, is a fuzzy concept…

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2013 Social Media Brand Analysis Infographic

  With interest intensifying on how to best leverage social…

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Top 10 Things You Can Do That the Big Guys are Already Doing

Social media intelligence is evolving at an incredible pace.  As…

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Using Social Data for Market Research

Sree recently had a converstation with Chris O’hara to discuss…

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How to Destroy Your Current Paid Marketing ROI Using Behavioral Keyword Analysis

Determining paid search keywords by observing social networks behavior provides…

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We’re coming to a brand near you.

As advertising reaches an early peak in 2013 with tomorrow’s…

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