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Insights and Observations on Targeting and Data Enrichment

Streaming Universes Collide: Marvel + Disney vs DC + HBO

We’re very much in the golden age of the superhero,…

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Google’s FLoCs Take Flight, Ruffling a Few Feathers

Google’s solution to ending third-party cookies promises heightened individual privacy…

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Not All Social Data is Equal: Active vs Passive Users

Social media gives fans a direct connection to the entertainment…

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Baseball fans prove resilient in providing engagement

Major League Baseball is back in full swing, and after…

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The viewer data that answers the tough questions

Entertainment marketers are often asked tough questions, and sometimes it’s…

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Podcast: Data Deep Dive with ANA Marketing Futures

In our data-driven world, almost every aspect of consumer experience…

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Sponsors are primed to double down on the Madness

After a year’s hiatus, the Madness is back, and it…

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Preparing for Paramount Plus and Box Office’s Big Comeback

These days, a trip to the cinema is essentially a…

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Programmatic audience strategies for 2021 auto trends

Auto’s ready to rejuvenate in 2021, and while it’s a…

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