Blog
Insights and Observations on Targeting and Data Enrichment
Declining football viewership is temporary, but fans are forever
As the events of 2020 directly affected sports viewership across…
Read MoreWill 2021 be a programmatic pick-me-up?
2020 didn’t destroy us—it only made us stronger. While certain…
Read MoreThe importance of data quality & transparency
Data defines modern messaging, its quality essential for effective communication.…
Read MoreWhat can mechanic’s tools teach us about data?
At one point or another, we’ll find ourselves staring into…
Read MoreFan Data Measures Authenticity in Sponsorships
For brands and digital marketers, the right sponsorship can leverage…
Read MoreNew consoles expected to propel video game audience momentum
Video game audiences have seen significant increases over the past…
Read MoreEcommerce is shattering records. Will it continue with holiday shoppers?
The retail landscape has significantly altered over the past few…
Read MoreDeep Fan Insights from FanFinder360º
Consumers have become fragmented, spread across an ever-increasing array of…
Read MoreUsing Social Insights to Activate Entertainment Audiences
A truly versatile tool within any advertiser’s arsenal, FanFinder360°(FF360) is…
Read More