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Insights and Observations on Targeting and Data Enrichment

New Gamers Provide Advanced Targeting Opportunities

While world events have interrupted certain industries, gamers are active…

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Restaurants Need to Look Outside Current Customers

For years, restaurant marketers have looked inside to current customer…

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Recommendation Engines Provide an Ad Targeting Edge

Recommender engines have become a pivotal force in the evolution…

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Achieving Audience Success in a Sea of Streaming Providers

As the streaming video landscape continues its rapid (and often…

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The Political Campaign Edge – Expanding Outreach Through Social Insights

Brand advertisers leverage social media insights in message targeting to…

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Enhanced Advertising on Advanced TV

enhanced advertising on advanced TV Television advertising: what was once…

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March into Ad Madness

reaching the right crowd in all the basketball madness College…

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Not Exactly How the Cookie Crumbles:
Breaking Down CCPA Hype

As the January 1 deadline for the California Consumer Privacy…

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