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Insights and Observations on Targeting and Data Enrichment

WIN THIS FOOTBALL SEASON
with data

the obsession is real. the fandom is intense.   With…

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Affinities Tell the Story Between Candidates and Issues

Since the Obama campaign of 2008, the world has come…

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Look-Alike vs Act-Alike Modeling: Stepping Out of the Shadows

How much does your data tell you about your audience?…

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A New Study Shows Disloyalty is the New Norm

The writing has been on the wall for quite sometime…

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The Insanely Misunderstood Power of Brand-Level Data

Imagine you are speaking to a guy you just met…

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Affinity Answers is now an Oracle Data Cloud Premier Data Provider

Affinity Answers is proud to announce that we have been…

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Lucid Study Shows 55% Increase

AA segments were recently shown to identify future purchase intent…

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Align Beauty & Cosmetics Audiences with Seasonal Events

As summer comes to a close, back-to-school and holiday campaigns…

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Niche Programmatic Audiences at Scale via ActivationPlanner

With the plethora of audience insights & segmentation tools available…

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