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Insights and Observations on Targeting and Data Enrichment

Mobile Audiences via Adsquare

Affinity Answers has partnered with Mobile Data Exchange, Adsquare, to deliver…

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How Users Have Embraced (Or Not) 280 Character Tweets

In November last year, Twitter doubled the limit on tweet…

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Turning Social Media Engagements Into Audience Recommendations

When Affinity Answers gathers intelligence such as “Consumers interested in…

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Control Digital Investments With Buyer-Driven Branding

There’s no doubt we are in the midst of an…

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Audience Enrichment Comes in Many Flavors

The idea of Audience Enrichment has been around for decades…

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Audience Enrichment: What’s In Your Data?

A POV on Audience Enrichment and Finding the Hidden Gems…

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Brand Ambassadors in the Programmatic Era

In this post we address how programmatic digital marketing reduces…

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Is Deterministic Data Better Than Probablistic Data?

CEO Sree Nagarajan offers his take on the great data…

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Social Affinity Can Up Your Ad Game

CEO Sree Nagarajan explains why social affinity is a powerful…

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