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Case Studies

Our Data in Action

Case Study:
A Sexual Wellness Brand

A Sexual Wellness Brand Problem Statement A men’s sexual wellness…

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Case Study:
Great Learning

Eclipsing Great Learning’s Benchmarks Opportunity Help Great Learning affect their…

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TrueAffinity™ Is Your Powerful AI Marketing Tool

Social affinities help inform data-driven audience segments, when no other…

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Using TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga

Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and…

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Affinities Both Make and Validate Spokesperson Talent Decisions

Social affinities can be used to make the right choice…

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Affinities Identify the Most Engaging Content and Personalities on YouTube

Channels with the highest brand affinity outperform channels based on…

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Social Affinities Serve as High-Performing Proxy Audiences for Product Launches

Affinity-based segments for related brands effectively extend audiences Social affinities…

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Budweiser’s Social Affinity is Driven by Traditional Advertising

Increased TV ad spend moves the needle For Budweiser on…

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