APAC Blog

With Australia winning the T20 World Cup series, there will be a switch to the Ashes series against old opponents England. Advertisers and Marketers lead the monetisation avenues for brands today. High volumes of fan engagement data translate to a larger customer base which helps in generating revenues. The recent campaign for the Ashes ‘It…

One of the most awaited sporting events in history, the Tokyo Olympics are set to start a few days from now. The Olympic Committee and Japanese organisers will move ahead with the games, with all necessary safety precautions and mandatory testing procedures strictly implemented and upheld. Assuming the games do proceed as planned, this particular…

More and more companies are becoming obsessed with real-time data collection in order to make informed decisions. Unfortunately, most first-party data is demographic or based on past purchases, which can tell you a lot, but oftentimes don’t provide modern marketers with enough information. Social media data is one of the richest sources of customer intent…

In recent years, the financial sector has been embracing the move to digital disruption. Reputed financial organizations need to know about their customers to market personalised financial products and services. However, the financial sector is yet to take advantage of the opportunity offered by programmatic data-driven advertising. New, innovative business models in India such as…

Did you get a chance to catch the FRIENDS Reunion on Zee 5 or HBO Max? I’m sure you did. And you know why we get so emotional every time we think about those six fictional characters? Because they were with us whenever we felt low. They almost made us choke on food when we…

Digital media buying services such as programmatic are finding more usage in the tool belts of many retail sector marketers. As the effects of COVID reshape industries, retailers are revamping approaches, being driven to engage with customers differently due to technological innovations while trying to make each engagement meaningful. Since customers access multiple channels to…

Marketers are constantly looking to expand the reach of their target audience. In this quest, sometimes they tend to bucket or categorize individuals based on a common interest. However, this may not be really effective and may be slightly better than a “spray and pray” option. Segmentation based on demographics is the most commonly used…

The auto industry is ready to revive in 2021, and while it’s a long road to recovery, auto marketers can prime their campaigns for success through a programmatic approach. The Asia Pacific automotive sector represents both an opportunity and complexity for auto brands and dealers, but relevantly targeting the right prospective auto buyers ensures increased…

The Indian Premier League (IPL 2021) is the biggest advertised sporting event in India, in terms of viewership and spend. Over the last decade, IPL has proved to be a ‘game-changer’ not only for cricket, but also for the entire Indian advertising industry. The summer brands, along with the new-age digital-first brands, are expected to…

Well-managed customer data is foundational to successful marketing. The act of reaching the right person at the right time, with the right message, requires solid data management practices. As customer data and data quality are at the core of delivering personalized marketing programs, companies need to be equipped with the right data with to run…