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The world of beauty and cosmetics has always been a centerpiece of our society’s self-expression and desire for enhancement. From ancient civilizations adorning themselves with natural pigments to the modern era’s diverse array of products, the allure of beauty remains timeless. Today, however, there’s an added dimension: the rise of social media and the power…

The sales are coming and the planning has begun. Back-to-school time is officially here. Savvy marketers are planning the best way to get out in front and Affinity Answers Branded Retail segments have a unique advantage to capture in-market intent and convert at higher rates than our solely, past-purchase counterparts.   Affinity Answers Advanced TV…

As retail continues to battle in 2023, marketers are looking for better ways to attract current and potential customers. Branded Retail segments give marketers the flexibility to showcase their best promotions and product categories where they know they will be the most competitive. Branded Retail Audiences are seeing a big resurgence in 2023. To date we…

Targeted scale has been the apex of most performance focused marketers since the advent of reporting and attribution. But only recently has it become more of a reality. With advancements in data and AI technologies, brand advertising which was predominantly on Linear TV, bought based on broad demographics, is now taking a pivotal step closer…

It’s time to wow your clients with audiences, never before thought possible. Last week we announced that Tik Tok data is now available in all Affinity Answers audience segments, for programmatic and Advanced TV. Now it is time to talk about what that means. And there is nothing hotter than the 2022 FIFA World Cup.…

Data from the fastest growing social media platform is now included in the best affinity-based audience segments on the planet. That’s right. Tik Tok data is now available in all Affinity Answers audience segments, for programmatic including Advanced TV.   Affinity Answers is already known to be the undisputed leader in social affinity data, as…

Membership and loyalty programs have been around for centuries. The early Greeks created a system called “tessera hospitalis” that allowed members to eat free at certain locations. This concept was later adopted by many other cultures and civilizations, including ancient Rome and China.Since then, membership and loyalty programs have evolved. They are now more sophisticated…

A big part of growing a restaurant’s repeat customer base is identifying the group of restaurants that a company competes against for the same customer base, also called the competitive set. Even outside of the restaurant world, competitive sets are invaluable to business growth. Across all industries, building a competitive set is not without its…

Affinity Answer tops the top 250 in newest Neutronian Report The NQI Transparency Ratings have been released and Affinity Answers is ranked #1 out of the top 250 data suppliers in the industry. NQI Transparency ratings take into account consent, sourcing, compliance, processing, and performance to establish the best of the best and provide data…