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Powering Influencer Marketing with Social Engagement
The Bachelorette premiered last Monday, and 5.7 million members of ‘Bachelor Nation’ tuned in to watch 31 suitors vie for Rachel Lindsay’s attention. Each week, fans watch as the Bachelorette hands out roses, symbolizing who gets to stay, and who goes home. An infamous line—repeated each new season—is, “are they here for the right reason?”…
Read MoreBrand Advertising in Sgt. Pepper’s Lonely Hearts Club Band
Thought it may be hard to believe for some, The Beatles’ iconic album, Sgt. Pepper’s Lonely Hearts Club Band, is celebrating the 50th anniversary of its release this coming week. With songs like the title track, “With a Little Help from My Friends”, “Lucy in the Sky with Diamonds”, and “When I’m Sixty-Four”, the album’s…
Read MoreSocial Affinity and the Broadcast TV Upfronts
The annual network upfronts are happening in New York City this week, a broadcast TV tradition that extends all the way back to 1962. In the era of DVRs, on demand video and streaming platforms, social affinity plays an important role in developing the audiences for these shows. While much of it is about securing advertising…
Read MoreBrand Advertising at the Kentucky Derby
The 2017 Kentucky Derby is this weekend! It is the 143rd running of the famous horse race, but that doesn’t mean there are not new opportunities for brand advertising that will attract new fans. Since the 2016 Derby, dozens of brands, TV shows, celebrities, websites and more have seen their TrueAffinity score grow with the annual…
Read MoreYou’re Drafted! Social Affinity Provides Reach Extension for NFL Players and Teams
The 2017 NFL Draft is now fully underway. Myles Garrett was selected as the first overall draft pick by the Cleveland Browns. Coach Hue Jackson has praised Garrett, considering him key to a defensive strategy for the team. The NFL Draft is not just a time to build a winning team on the field – how…
Read MoreBetter Colbert Ratings Equal Better Social Affinity for Brands
Since Jimmy Fallon took over NBC’s The Tonight Show in 2014, he has been a ratings juggernaut. But in January, CBS’ The Late Show with Stephen Colbert, took a lead in total viewers, which has now extended to an eight-week streak and a rare win for CBS late night in the first quarter of 2017.…
Read MoreAffinity Answers Expands to The UK and Germany
First Overseas Distribution of its Exclusive European-centric “Mutual Affinity” Social Media Audience Data AUSTIN, TX (March 20, 2017) Affinity Answers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide – today announced it has expanded its offerings…
Read MoreIncreasing Audience Segments With Grammy Winners
This Sunday is one of the biggest nights of the year for music – the 59th Annual Grammy Awards. Not only will the show feature live performances by many of today’s biggest artists, but it will crown the top of the top in popular music. Even before awards are given, the number of nominations per…
Read MoreCan Affinities Get Resolutions Back On Track?
We’re already one month into 2017, and many of us started the year with a resolution in mind. At the beginning of the year, digital marketing agency iQuanti compiled a list of the most popular New Year’s Resolutions based on Google searches from 2016. Their list features the usual suspects: lose weight, get organized, get…
Read MoreAI Marketing Uncovers CES Social Affinities
I know what you’re thinking – not another blog post about the top products at CES. Well, this one is a bit different than others posted this week. No, not because I did not actually attend CES, but because it is the only one to examine the social affinities of a couple of the top…
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