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What do you mean I can’t buy ads during the top Emmy Award winning shows?!?!
Like last year HBO, was the big winner at last Sunday’s Emmy Awards. Game of Thrones won the most awards, including best drama, which gave it the record for most Emmys for a fictional series. And the big winner in comedy category was HBO’s Veep, with wins for best show and best lead actress, Julia…
Read MoreHow to Tailgate Like a Southern Football Fanatic (Using Mutual Affinities)
As a southerner, I spend a disproportionate amount of my life thinking about college football and eating. As any reader of Garden & Gun knows, the two of these come together each Saturday in the fall via the time-honored “tailgate” tradition1. During my undergrad at NC State, no game experience was complete without pregame spicy…
Read MoreWhat Walmart and Jet.com Already Have in Common
The back-to-school season kicked off this year with a big announcement: Walmart, arguably the biggest player in retail, has acquired Jet.com, the e-commerce site known for its unique pricing method. Both companies emphasize saving consumers money, but the approaches are fundamentally different. According to the announcement, Walmart views Jet as a valuable addition to their own…
Read MoreTop Affinities of US Swimming Stars
Though the sport does not receive broad attention in non-Olympic years, swimming is consistently one of the most viewed sports during the competition. And this year, as in the last three Olympic Games, Michael Phelps is the big story on the men’s side. Yesterday’s victory in the 4x100m relay increased Phelps’ record for the most…
Read MoreWhy Affinities Matter at the Box Office
This summer’s box office story has a plot twist of its own – a decline in ticket sales. According to a report from TheWrap, citing numbers from comScore, the summer blockbuster season’s earnings are down five percent from last year. While there may be help on the way from established franchises’ latest titles, such as…
Read MoreTop 10 Brand Affinities for Nathan’s Famous Hot Dogs
It’s the Fourth of July, and we’re taking a closer look at the brand affinities of what has become the most American of brands: Nathan’s Famous. Whether or not you’re going to watch Joey Chestnut compete in the Hot Dog Eating Contest for the 10th year straight, it’s interesting to see that most of the affinities…
Read More3 Things Marketers Need to Know for the Fall TV Season
It’s officially summer, and another TV season has come and gone. While viewers take a break and wait for new shows this fall, the networks (and their advertisers) will continue to weigh which platforms are most effective at promoting and gathering audiences for September’s new entries. Marketers know that one of the places fans of…
Read MoreAffinities and the State of the Swing States
Donald Trump and Hillary Clinton have all but locked up the nominations of their respective parties, but the general election battle has just begun. The national polls show a dead heat, but the election almost always comes down to a few key states. The polls in the swing states have fluctuated lately, though, and they also…
Read MoreWho Is Most Politically Engaged on Social?
It’s been another defining week for the 2016 presidential race, and it now seems, more than ever, that we’re heading toward a Clinton-Trump showdown this fall. Even though the differences between these candidates are clear, many still have a decision to make about who they’ll support. Each campaign will have to go beyond the base,…
Read More3 Brand Marketing Takeaways from Carpool Karaoke
James Corden has won the hearts – and views – of late night fans; The Late Late Show YouTube channel recently hit the 1-billion view mark. This is mostly due to the success of his signature bit, Carpool Karaoke, featuring the host driving artists around LA while singing their hits. These jovial and candid interactions are…
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