Blog
What Social Affinity Says About Prince
On Thursday, Prince sadly and unexpectedly passed away at the age of 57. Many have paid tribute to his originality and his prolific songwriting; both made him a major influence on the generations of artists to follow him. This is reflected in Prince’s high social affinity with many artists, including Savage Garden, Judith Hill, Maxwell…
Read More3 Ways Social Affinities Will Impact the Internet of Things
A fridge that orders groceries for you? Some would call it luxury, but appliance manufacturers are hoping that it will soon become a reality for many consumers. Gartner, Inc. estimates that 20.8 billion connected devices will be in use by 2020. From the shows they watch to the brand of yogurt they buy, brand marketers…
Read MoreNCAA Affinities are Madness
Syracuse was the Cinderella team. Lower seeds routinely upset higher seeds. This year’s NCAA Basketball Tournament was certainly one to remember, no matter how the championship game ends. We wondered what the bracket would have looked like if social affinities of March Madness fans decided the results. The Final Four is completely different, showing just…
Read MoreThoughts on Affinities and Politics
Trump. The debates. SNL parodies. Politics is inherently social, of course, but there is even more buzz this election year, one that has thus far challenged the conventional wisdom of politics. Polls are a tried-and-true indicator of how your candidate is doing in each state or nationwide. However, Ted Cruz’s victory in Kansas shows that…
Read MoreAnd the Winner is… 9 Oscar Champs Determined by Affinities
May I have the envelope, please? The Oscars are this Sunday. The Academy votes for who goes home with the golden statues, but what if social engagers chose the winners based on their affinities? Our infographic shows how differently things might turn out depending on which brand’s fans are voting. Want to find out…
Read MoreCelebrity Couple Affinities
Love is in the air, not just on Valentine’s Day, but any time we see strong affinity between two brands, TV shows or movies. Our latest infographic shows that celebrity couples have strong social affinity and that affinity grows stronger with time.
Read MoreSuper Bowl 50 Preferred Eats by Team
The Super Bowl is about snacks as much as sport, and the opposing teams’ fans are just as divided on their options for eats. Based on social affinities, here are the go-to foods for Broncos and Panthers fans. Dive into social affinities for your brand. E-mail us at [email protected].
Read More3 Entertainment Marketing Rules for Smarter, More Successful Launches
Suppose you have the next Empire or Jurassic World on your hands – do you know how to market and promote it to its full potential? Entertainment is an inherently social experience; if you see a great TV show, you’ll likely be engaging with it on social media. With this thought in mind, a post…
Read MoreActivating Affinity-Based Audience Segments
Achieving scale without sacrificing performance for a local automaker Ask anyone to name an automaker, and you’re likely to hear the brands that, through consistent advertising, have earned a spot in the consumer consciousness. While these brands are national household names, automakers still rely on their local dealerships to sell their cars. One of these…
Read MoreA Look Back at 2015
Another year has come and gone, and we at Affinity Answers could not be more excited to share the good times and prosperity awaiting us in 2016 with all of you. Just before the ball drops and 2015 is in the history books, we are taking a look back at a sample of the big…
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