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The Most Insidious Trap in New Media Targeting
Is it – Fuzzy strategy? Unclear target segment? Bottom fishing for cheap inventory? While they are all valid issues, the sin that is most insidious and common is aiming for relevance but buying reach instead. Various media research and targeting tools available in the market today make it easy to get reach with some relevance…
Read More#1 Challenge Facing Brand Marketers Today
Is it – Big data overload? Confidence in making decisions? Job security? While the above challenges are all real, the key challenge facing each of us as brand marketers is how do I find receptive audience to engage at scale with my brand? Colligent answers this question using something we’ve been collecting in our backyard –…
Read MoreThe Holy Grail of Brand Marketing: Engage Audience at Scale. Part 1
As digital and social media get brand marketing to the next level, the question increasingly on brand marketer’s mind is “How can I engage with my audience at scale?“. Large reach has always been easier to achieve with traditional method of demographics based segmentation. Traditional media measurement systems such as Nielsen and comScore made it…
Read MoreSocial Media “Engagement” is a Means to an End
Social media “engagement” gets you halfway, its what you do next that matters. Over a decade ago, when Social Media was emerging, people made fun of measurement, social media strategy, and any hint of a brand or business trying to monetize social media efforts. This sounds impossibly crazy today, but it’s true. The common refrain was “Social…
Read MoreForrester Recognizes Social Affinity Market
At SXSW, Nate Elliot announced the notion of the “database of affinity” as the evolution of the “database of intent” and harnessing affinities holds huge opportunties for brands. Nate’s presentation sheds incredible insight on affinities and emotions and we are glad to know we are in lock step with much of the Forrester VP’s…
Read MoreA Little Insight into our Big Data
Here is a behind the scenes look at a few of our numbers. It is a massive challenge to capture and organize our data as there are few to no rules saying big data must be static. In fact, it is constantly changing. Two components which we maintain weekly are the categories or buckets which…
Read MoreSocial Media Analytics: Market Segmentation in the New World.
Market Segmentation, even to many marketers, is a fuzzy concept that is recognized as difficult and time consuming. The thought of market segmentation conjuors up thoughts lengthy surveys, followed by an even longer analysis. Coupled with the fear of being late to market, it is little wonder why marketers struggle to properly segment their consumers.…
Read More2013 Social Media Brand Analysis Infographic
With interest intensifying on how to best leverage social media for brands and businesses, we thought it would be clever if we turned our platform back onto the social media networks to see which brands, TV networks, and celebrities the social networks’ fans engaged and identified with the most. Since this was new to…
Read MoreTop 10 Things You Can Do That the Big Guys are Already Doing
Social media intelligence is evolving at an incredible pace. As brands and brand agencies look to uncover deeper behavioral characteristics of consumers, understanding a brand’s social engagement and mutual interests are logical starting points. Brand engagement can be thought of as how much someone interacts with a particular brand on one or many social media…
Read MoreUsing Social Data for Market Research
Sree recently had a converstation with Chris O’hara to discuss how brands can benefit from using social media data. The article goes into great depth sharing the value of mutual affinities and how we use them to help brands with their marketing and advertising. Below is an intro to the article, and here is the…
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