Blog
How to Destroy Your Current Paid Marketing ROI Using Behavioral Keyword Analysis
Determining paid search keywords by observing social networks behavior provides incredible results. I’ve done more than my fair share of paid marketing, whether using Adwords, Yahoo (classic), Bing, AOL, CNET, Commission Junction, and probably 10 others. In my years of trying to optimize CTR, ROAS, Impressions, and CPA the one thing that I constantly…
Read MoreWe’re coming to a brand near you.
As advertising reaches an early peak in 2013 with tomorrow’s Super Bowl, thousands of brand managers and agencies left out of the most visible advertising venue of the year are left dreaming about how amazing it would be to acquire similar reach. As exciting as it is for marketers for top brands like Pepsi, Budweiser,…
Read MoreCan you “buy brand”?
Thanks to Chris O’Hara for his excellent article on ClickZ today. He covers it very well on the upcoming transition for brands – to think of their media buying in terms of their brand audience, not their media audience. This is a monumental change for brand marketing, but is inevitable. Digital is already leading charge…
Read MorePolitics Heats Up: Using Social Media Data To Look At The Republican Presidential Candidates
Since we started looking at the political and causes space in the middle of last year, we’ve been waiting for the time when we could start applying our data to hot political races. So we were excited this year when we got the chance to take a look at Newt Gingrich for the Huffington Post…
Read MoreAffinity Answers Goes Political!
We’re already proving in the marketplace the power of understanding and leveraging strong mutual engagement between two entities. But we are taking it one step further by using our aggregated social media data to help politicians and issue-based organizations understand where the real emotional engagement is among the voting public. Victoria Bassetti, crack researcher, political…
Read MoreDoes a large fan/follower base count ?
In line with our press release, based on a promotion run independently by fab.com, here’s some empirical evidence to show that large fan/follower base alone does not suffice. In the past there have been quite a few theoretical articles addressing the same topic of Does large fan/follower base provide anything more than just bragging rights…
Read MoreAnnouncing MeQ (PageRank for Social Affinities)
The mutual engagement chart launched today, incorporates our MeQ (Mutual Engagement Quotient) based ranking, which we believe is revolutionary. Just as Google’s PageRank revolutionized search relevance by leveraging the key principle of referral links to the content, we believe MeQ will revolutionize social affinity (likes, follows, friends, etc.) relevance by looking for reciprocal affinity to…
Read More“Mutual Love” – Why It’s Important
We at Affinity Answers spend a lot of time thinking about “mutual love,” which we define as the reciprocal engagement and affinity between the common social media fans of two different entities. It could be between the common fans of two brands, a brand and a TV show, a brand and a celebrity, or other…
Read MoreFund Your Kid’s College with Facebook Liking and Twitter Following – Part 1
Are social networks a waste of time? Do they contribute anything meaningful to the economy? Will it pay for your kid’s college? In this series of posts, I’ll present the case that social networks if leveraged correctly, will harbinger the next leg of economic growth. It will enable the society as a whole to further…
Read MoreDatabase of Emotions
Chris DeVore – our long time mentor, advisor, and investor – has written a brilliant post on the new opportunity social networks create, by making available a large “Database of Emotions”, which Colligent provides to our customers. Read his post on the opportunity and why a 3rd party like us is needed to do it.…
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