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New report uncovers role of group dynamics in purchase decisions In this month’s report, we follow up on Data Modeling is the Future by detailing the power of groups on decision making. As marketers pivot strategies to prepare for a cookie-less future, modeling paves the way by allowing for targeting accuracy, scale, and privacy. Group…

Data Modeling will defeat the Cookie-pocalypse You could say that data modeling has been the future for quite a while. The ability to organize vast numbers of people into targetable groups based on any interest, behavior, or demographic is remarkable. It creates a mass personalization that has certainly played a significant role in the creation…

A new study from Neutronian confirms value of Affinity-based modeling It seems pretty obvious, right? The more people like certain products or services, the more likely people are to buy those products or services. When people really like certain products or services, they are more likely to buy those products and services more often. Sounds…

Data is at the heart of every marketing organization.  Not sure how an initiative performed?  Check the data.  Looking for clarity on when and where to launch a new campaign?  The data can guide you. Eager to prove real return on investment to leadership?  The data will deliver. Despite data’s very meaningful impact on revenue…

Marketers often have a love❤️/hate💔 relationship with their data.  On the one hand, never before in history has so much information been so available. On the other, this data is so abundant that making sense of any of it can seem an impossible task. When data is clear and has context it can be a…

Even the most inexperienced marketing professional knows that collecting and analyzing marketing data is just the start. Without understanding why customers and prospects behave the way they do means missing out on key insights that can inform future decisions. Data that shows how many gift baskets were sold or what sign-up links were clicked is…

“Actions speak louder than words.”   “Behavior is the mirror in which everyone shows their image.”   “Characterize people by their actions and you will never be fooled by their words.” What do all of these sayings have in common? They all suggest that to understand the true nature, goals, and intent of people, it…

Holiday deals are set to start sooner and last longer than ever before. Wal-Mart, Target, and Amazon have hit the holiday season hard, taking over Halloween with new Black Friday endeavors trying to take advantage of early shoppers worried about delays in shipping, supply chain, and overall labor shortages. The result: This holiday season success…

Data brings us closer to consumers, allowing us to understand their behavior, passions, shared interests, and mutual affinities across brands and entities, resulting in deeper, more meaningful connections with current, past, and future customers. As data’s role in marketing strategy continues to expand and evolve, we’ve adapted our approach to now deliver clients transformational data…