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Peacock’s Ad-Supported Strategy Might Seal Its Success
Launching in the midst of a global pandemic and among an overwhelming number of time-tested competitors, Peacock’s future is definitely uncertain. But the good news is that the tiered media service does have some potential for success. NBCUniversal is betting big that consumers want free-to-watch, ad-supported, options and in this particular time period, they might…
Read MoreWill Growing Disloyalty Affect Ford’s Bronco Launch?
how can the new Ford Bronco take advantage of the auto industry’s burgeoning disloyalty? Car brand loyalty is on the downturn. What was once an industry driven by committed customers is now an open road for savvy auto marketers. With more car choices than ever before, household incomes changing, and many automakers not providing optimal…
Read MorePolitical Audiences: Targeting the Open Mind
Persuadable open-minded voters are everywhere, and a campaign’s ability to accurately target them could solidify their candidate’s chances of victory. While campaigns have classically referred to voter lists and basic demographics for outreach efforts, a programmatic approach allows a deeper dive into data, providing new insight into how and where to reach open-minded voters and…
Read MoreWith the huge success of Netflix and Disney+ comes increased competition
as fans flock to streaming services, marketers are left looking for attention About this article: Streaming services boom as people stay home Disney+ takes off Marketers turning to social targeting can open subscriber-only doors Social data provides the key to engaging TV, movie, and gaming audiences As COVID-19 sequestering continues, streaming services are benefiting from…
Read MoreNew Gamers Provide Advanced Targeting Opportunities
While world events have interrupted certain industries, gamers are active as ever and now growing rapidly. During the COVID-19 pandemic, we’ve witnessed many industries astutely switch gears or grind to a halt, pausing advertising campaigns and furloughing personnel while eagerly awaiting a return to some kind of normalcy. Some video game publishers, however, are succeeding…
Read MoreRestaurants Need to Look Outside Current Customers
For years, restaurant marketers have looked inside to current customer data as a roadmap for future sales. First party data provided a perfect seed for look-alike modeling to then build scale. “I know my customer” was the mantra. And data science could build off of that seed a perfect mold to cast a repeatable customer…
Read MoreRecommendation Engines Provide an Ad Targeting Edge
Recommender engines have become a pivotal force in the evolution of marketing and currently power some of the world’s biggest players, from Amazon to Netflix. By compiling usage data and engagement statistics, these engines are able to recommend more relevant choices for viewers or buyers, keeping them engaged while encouraging usage time and conversions. But…
Read MoreWith upheaval, targeting takes center stage
During times of unrest, uncertainty, and un… normal, the tendency of most is to pull back. Way back. And that is just what we are seeing. According to the IAB Ad Spend Pulse study released last week, more than 24% of advertisers said that they were cutting all ad spending for the rest of Q1…
Read MoreAchieving Audience Success in a Sea of Streaming Providers
As the streaming video landscape continues its rapid (and often confounding) evolution, both consumers and brands find themselves surveying a wide playing field of SVoD providers. Weeknights are no longer solely devoted to Netflix binging – new streaming services such as Apple TV+, NBCUniversal Peacock, and HBO Max will join Disney+, Hulu, and a large…
Read MoreThe Political Campaign Edge – Expanding Outreach Through Social Insights
Brand advertisers leverage social media insights in message targeting to connect with the buyers more likely to convert. We are now seeing more and more savvy politicians also tapping into social insights in the hopes of further fueling their own audience appeal. Social insights allow campaign targeting to journey beyond basic demographics and into more…
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