Blog
Align Beauty & Cosmetics Audiences with Seasonal Events
As summer comes to a close, back-to-school and holiday campaigns will be found among our favorite digital content. It is crucial for Beauty & Cosmetics brands to align with these major events. With a surge in YouTube makeup tutorials and Instagram beauty influencers, finding innovative targeting solutions is key when competing for market share. How familiar…
Read MoreNiche Programmatic Audiences at Scale via ActivationPlanner
With the plethora of audience insights & segmentation tools available for audience data, there’s an overwhelming feeling of tool overload. All these tools seem to be missing one big element: context of your client’s targeting needs. Let’s walk through an example. A typical client brief is as follows: Request: Reach women who lead healthy lifestyles…
Read MoreMobile Audiences via Adsquare
Affinity Answers has partnered with Mobile Data Exchange, Adsquare, to deliver US-based mobile-only audiences. These audiences are available via Adsquare’s Audience Management Platform (AMP). In addition, these audiences will also available on leading DSPs like Google DBM, The Trade Desk, MediaMath, Adform, to name a few. Below are a few screenshots of our Taxonomy on AMP.…
Read MoreHow Users Have Embraced (Or Not) 280 Character Tweets
In November last year, Twitter doubled the limit on tweet length from 140 characters to 280 characters. Because Affinity Answers observes and analyzes consumer behavior across social networks including Twitter (more on how we do it here), we were prepared to observe lengthier Tweets from brands and celebrities as well as lengthier replies to those…
Read MoreTurning Social Media Engagements Into Audience Recommendations
When Affinity Answers gathers intelligence such as “Consumers interested in The Cheesecake Factory are likely to be interested in Jared Jewelry, Andes Mints and CeraVe”, how do we derive these recommendations? Hundreds of global brands rely on Affinity Answers’ recommender system in their programmatic media buying because they trust the intelligence from which it is…
Read MoreControl Digital Investments With Buyer-Driven Branding
There’s no doubt we are in the midst of an exciting, dynamic era in marketing – an “always on” consumer culture and new technologies to apply to the customer experience are among the opportunities at our disposal. Yet as the saying goes, “water, water everywhere but not a drop to drink” — Marketers are data…
Read MoreAudience Enrichment Comes in Many Flavors
The idea of Audience Enrichment has been around for decades in the list-rental business, but it means much more in the offline/online world of data today. It is no longer theory or even past tense; it is reality. Technology rolls on and affects all industries and in turn, how we do our jobs. In marketing…
Read MoreAudience Enrichment: What’s In Your Data?
A POV on Audience Enrichment and Finding the Hidden Gems in Your Data There are so many questions that marketers have about their data. A quick Google search of “too much data” yields the following results: “Do you really have big data, or just too much?” “Why too much data is stressing us out” “5…
Read MoreBrand Ambassadors in the Programmatic Era
In this post we address how programmatic digital marketing reduces the risk of picking the wrong brand ambassadors. Furthermore, audience data provide multiple ways for brand managers to make this important decision. Marketers can test a series of related third-party segments, or they can discover the insights and attributes right in their own data. Read…
Read MoreIs Deterministic Data Better Than Probablistic Data?
CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth is that both have their pros and cons. Find out what marketers should know to make the best decision when you read the full piece here.
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