Blog
Social Affinity Can Up Your Ad Game
CEO Sree Nagarajan explains why social affinity is a powerful addition to any marketer’s toolbox. In a new Q&A with BizReport, he explains how social affinity acts as a branding metric. Why does it matter to marketers? And what does the future hold when social affinity is linked to business outcomes? Read the full Q&A…
Read MoreMoving Forward with Programmatic TV
Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this initiative – one that is brimming with opportunities – forward? You can read the full op-ed here.
Read MoreOptimize Holiday Campaigns with Predictive Analytics
Although the official end to summer isn’t until September 22, Labor Day weekend is our unofficial marker. Just take a stroll through any grocery store or pharmacy. You’ll find that beach balls and sunscreen have been replaced with Halloween candy and pumpkin decor. By next month, Thanksgiving and Christmas merchandise will likely be on the…
Read MoreSocial Affinity Powering Fall TV
Summer is just getting underway, but the broadcast networks have long been thinking about fall. Specifically, they are working to make sure that the season’s most successful entries are on their schedules. Social affinity can help in a process that presents unique challenges. Since the shows haven’t aired yet, it’s hard to tell which concepts will…
Read MoreNot All Engagement is Created Equal
Our VP of Product, Mahesh Narayanan, offers his thoughts on the prevalence of bots and how they compromise the value of social engagement and marketing efforts. Read what he thinks every marketer should be looking for as they combat this ongoing problem in MediaPost.
Read MoreMedia Measurement: Marching Towards a Slow Death?
Our founder and CEO, Sree Nagarajan, writes about the challenges in media measurement today. Read his thoughts and the three obstacles that have presented themselves on MarTech Advisor.
Read MoreSocial Engagement Heats Up Along with Summer Tourism
It’s finally summer! Time to break out the barbecue grills and the beach towels, but no one should forget how much importance the tourism industry places on this time of year. According to the World Tourism Organization, even in the face of safety and security challenges, 46 million more tourists travelled internationally in 2016 vs. the…
Read MoreSocial Affinity is Your Gift Guide for Dad
Do you feel stuck on the journey to finding that perfect gift for dad this Father’s Day? When we say that AffinityAnswers uses social affinity as a recommendation engine, we are usually talking about recommending audiences for marketers. For example, if the NBA champion Golden State Warriors wanted to partner with a brand, our proprietary algorithm…
Read MorePredictive Analytics Wins Sports Fans
Our very own Client Services Lead, J.T. Compeau, was recently asked about how predictive analytics can win sports fans and specifically how brands can tap into the social sports fan’s experience. Check out his comments and learn how AffinityAnswers can be a key part of this solution in DMNews here.
Read MoreAnd The Tony Goes to… Audience Extension!
On Sunday, June 11, Kevin Spacey will host the 71st Annual Tony Awards for the first time. Over the years, the show has had many different hosts, and on occasion, no host at all. Depending on who the host is, he or she brings a specific personality to the show. In this sense, the term…
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