Case Studies
Case Study:Great Learning
Eclipsing Great Learning’s Benchmarks Opportunity Help Great Learning affect their two biggest issues: Qualify existing leads for specific courses Efficiently find new leads for specific courses Data Approach We created specific threads within our TrueAffinity® model to identify when people engaged with certain topics (i.e #artificialintelligence) across Twitter, Facebook and Instagram. People who engaged with…
Read MoreDr. Pepper Finds The Perfect Partner
Movie tie-ins help Dr Pepper gain consideration with movie audience. With the massive popularity of the super hero movie genre, Batman v. Superman: Dawn of Justice was one of the most anticipated movies of 2016. Not only did Ben Affleck take over as the new Batman, but it also setup the foundation for future Justice…
Read MoreTrueAffinity™ Is Your Powerful AI Marketing Tool
Social affinities help inform data-driven audience segments, when no other data exists How do you address a truly unique audience to your brand through programmatic media channels when no addressable data exists? This audience problem exists for brands across many verticals who want to capitalize on the advantages and opportunities that programmatic-digital media provides. Because…
Read MoreUsing TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga
Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and hearing, a more stripped-down version of the superstar. In early September, Lady Gaga released “Perfect Illusion,” her first pop single in nearly three years. The following month, Lady Gaga and Bud Light announced that they would be teaming up to promote her new album, Joanne,…
Read MoreAffinities Both Make and Validate Spokesperson Talent Decisions
Social affinities can be used to make the right choice between many eligible spokespeople Social affinities represents two sides of the same coin: reaction and receptivity – consumers will react to the marketing messages around them using social media, but what ultimately counts for marketers is which brand, TV show, or celebrity will make the…
Read MoreAffinities Identify the Most Engaging Content and Personalities on YouTube
Channels with the highest brand affinity outperform channels based on genre and subscriber count AffinityAnswers is not just for tracking brands; advertisers can also find which YouTube channels – based on the Facebook, Instagram and Twitter behaviors of the channels’ fans – have high affinity for their brand. This level of insight was key for…
Read MoreSocial Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities are a great way to tap into your own fan base’s preferences to extend to other brand audiences that would be highly receptive to your content or messaging. Even during a time where social is at tremendous scale, not every brand will be equally represented,…
Read MoreBudweiser’s Social Affinity is Driven by Traditional Advertising
Increased TV ad spend moves the needle For Budweiser on ESPN One of the biggest misconceptions about using social affinity targeting is that it’s only effective on social. There is indeed value in having tools that provide efficiency and insight in the social sphere, but mutual social affinities are so much more. Social affinities represent…
Read MoreRidiculousness: Effective contextual ad buys in Google
The Situation: MTV was looking for ways to expand awareness and interest for their new show Ridiculousness hosted by Rob Dyrdek. They went ahead and bought contextual advertising in Google AdSense using a list of keywords researched by them and suggested by Google AdPlanner tool. This brought them certain reach but the client wanted more.…
Read MoreBeavis and Butt-head: Expanding reach and engagement in Google ad buys
The Situation: MTV was looking for ways to expand awareness and interest on their relaunch of Beavis. They went ahead and bought contextual advertising in Google AdSense using a list of keywords researched by them and suggested by Google AdPlanner tool. This brought them certain reach but the client wanted more. The Solution: Colligent’s targeting…
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