Case Studies

        The Situation: In preparation for MTV’s relaunch of Punk’d MTV wanted to reach a targeted audience in Facebook to build awareness and buzz. They chose Facebook ad buy for advertising. The targeting was complex and had to be relevant to both the show’s audience as well as the celebrities appearing on…

For Jonas Brothers, our analysis identified Hispanics as a significant demographic group. The client used this insight to buy TV advertising targeting hispanic media, ahead of an album release. The album went on to have higher sales than the previous album.   The Situation: Disney was looking for ways to expand marketing reach for Jonas…

  For Hollywood Records, part of Disney, our analysis showed that the top brand liked by Jesse McCartney’s fans was Victoria’s Secret PINK. The client used this insight to secure a partnership with PINK.   The Situation: Hollywood Records, part of Disney, was looking for a sponsor for the upcoming tour of one of their…

  For the record label A&M Octone, our analysis showed the high liking Maroon 5 fans had for Starbucks coffee. The client used this affinity to secure a sponsorship.   The Situation: A&M/Octone Records a forward thinking independent label distributed by Universal, was looking for a sponsor for their well known artist, Maroon 5.  …

The Situation: Pepsi was looking re-energize their brand around their new positioning “Live For Now”. They were looking to sponsor an artist that best resonated with their audience. Based on the theme, they arrived at 4 artist candidates to choose from. To help them decide, they asked Colligent to analyze and recommend the best choice.…