Media

Data certification provides marketers with necessary assurances in the quality, cleanliness, collection methods, and ultimately performance of their data. Learn more.

In this world of increasing digital usage, the role of social media for attaining strategic insights becomes even more profound. Learn more.

We provide marketers with some tips for improving segmentation efficiency and productivity during industry fluctuations and times of uncertainty. Read more here.

Affinity Answers joins the ANA Marketing Futures podcast. Tune in for a deep discussion on data science, privacy, culture and more. Listen here.

In an effort to help build a better framework for data compliance and transparency, Affinity Answers has joined data partners Neutronian and Eyeota’s certification initiative. Learn more.

We sit down for a Q&A session with our data partners at Eyeota to discuss audience trends and data predictions going into 2021. Click to learn more.

As ecommerce retailers prepare for a massive 2020 finale, we supply a checklist to marketers looking towards a data-driven strategy for navigating an excess of holiday ecommerce consumers. Read more here.

In an interview with Forbes, we discuss COVID-19’s effect on the entertainment industry and how marketers can combat further fragmentation through accessing social insights. Read more here.

We introduce FanFinder360º as a powerful social insights tool for entertainment marketers looking to learn more about movie & media fan behavior, interests, habits, and passions. Read more here.

We speak with Eyeota regarding increased streaming content and viewership delivering more social media interactions, and in turn, more signals for marketers looking to hone in on relevant audiences. Read more here.