Media
Predictive Analytics Wins Sports Fans
Our very own Client Services Lead, J.T. Compeau, was recently asked about how predictive analytics can win sports fans and specifically how brands can tap into the social sports fan’s experience. Check out his comments and learn how AffinityAnswers can be a key part of this solution in DMNews here.
Read MoreBanza Cooks Up Social Engagement
Our latest case study is a success story for healthy pasta brand Banza. They used our social affinity data to boost ad recall, increase cost-effectiveness and raise social engagement. Read it on DMNews.
Read MoreHow to Leverage New Audiences for Your Brand With Social Affinity
Our very own Client Services Lead, J.T. Compeau writes about using social affinities to level the playing field on AdWeek. Read it on AdWeek.
Read MoreSree Nagarajan Discusses the Buy Side of Brand Investment
CEO Sree Nagarajan recently contributed an op-ed to MediaPost discussing the importance of focusing on the buy side of brand investment, rather than just the sell side. Read more here: Buy Side, Where Real Money is Made, Seldom Talks
Read MoreAffinityAnswers Partners with LiveRamp to Expand Distribution of its “Mutual Affinity” Social Media Audience Data
AUSTIN, TX (March 7 , 2017) Affinity Answers, a platform for predictive branding powered by affinity algorithms that measure social data across 60,000 brands and 400 million people worldwide, today announced a partnership with LiveRamp™ a leading provider of omnichannel identity resolution. Through the partnership, Affinity Answers will make its social media audience data actionable across…
Read MoreScott Turner on Affinity-based Influencer Marketing in Website Magazine
Scott Turner, AffinityAnswers’ CRO, recently sat down with Website Magazine to discuss Influencer Marketing’s “magic moment”, and how brands can use AffinityAnswers’ BrandPlanner application to find the best talent. Read the full article here: https://www.websitemagazine.com/blog/rational-influencer-marketing-through-social-affinities
Read More‘Likes’ aren’t the value of social
Why active social engagement and mutual affinity matter to brand marketers; a Q&A with Sree Nagarajan in BizReport: Only mutual affinity – your brand’s fans liking a TV show, for example, and in turn, enough of that TV show’s fans liking your brand – is the key to identifying a brand’s most qualified addressable…
Read MoreTo Secure Transparency, Garden Owners Should Share Data
Viewability is not enough; Marketers need mid-funnel affinity data from within the “Walled Gardens”. AffinityAnswers CEO, Sree Nagarajan responds to P&G’s Marc Pritchard’s IAB speech. Read more: http://www.mediapost.com/publications/article/295042/to-secure-transparency-garden-owners-should-share.html
Read MoreDigging Deeper: Discovering How Ads Perform Across Social Media
As story after story tries to assess how Super Bowl ads performed across social media, one company says that just measuring who got the most tweets or retweets or Facebook likes doesn’t surface the true value of social interaction for brands. To understand who among all of those Super Bowl social users has any real…
Read MoreIs Super Bowl Advertising Worth It?
With a price tag of $5.5 million for a 30-second spot in the upcoming Super Bowl, agencies and brands try to do everything possible to amplify the brand messages before, during and after those precious 30 ticks. But not all of them have access to the tools that would maximize their reach on social media…
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