Media
Affinity Answers In The ODC Blog
Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…
Read MoreAffinityAnswers in Oracle Data Cloud’s “The Data Source” magazine
AffinityAnswers is excited to be featured in Oracle Data Cloud’s The Data Source magazine. You can download the Fall 2016 edition for enlightening, data-driven articles from the industry’s best and brightest here. See page 36 (page 19 of the .pdf) for our CMO’s article, “Programmatic Branding Grows Up.”
Read MoreAffinity Answers Featured in Adweek
Now that the conventions are here, Donald Trump and Hillary Clinton will be fighting for every vote – but who would be most receptive to either or both candidates? In a new piece published in Adweek, we explain why affinities could be the best addition to every campaign manager’s toolbox. Read the piece here: http://adweek.it/29UsCDT
Read MoreAffinity Answers Profiled in MediaPost
Our CEO, Sree Nagarajan, and board member and advisor Jack Klues were recently interviewed by MediaPost. In this conversation, they explain how affinities can find new audiences for brands and their significance in quantifying the upper part of the consumer funnel. Read the entire profile here: http://bit.ly/28NH05b
Read MoreAffinity Answers Featured on Oracle Data Cloud Blog
Our VP of Business Development, Cory Ferreira, VP guest blogged for Oracle Data Cloud, diving into why the value of #social data goes beyond “listening.” Read about the benefits of digging deeper into social data here: http://bit.ly/1XrDBuQ
Read MoreMediaMath To Co-Host Cross-Channel Customer Experiences Webinar
Our partner MediaMath is co-hosting a webinar, Powering Cross-Channel Customer Experiences with Real-Time Data, on this Wednesday, April 20 at 11a PST/2p EST. Along with Tealium, Stratigent and Selligent, the webinar will focus on the role of consumer data in fueling better customer experiences. Be sure to save your spot today: http://tealium.com/4-ways-to-connect-your-marketing-technologies/?cid=70131000001SHpQ
Read MoreAffinity Answers Talks Measurement and SXSW with MediaMath
Check out what our CEO Sree Nagarajan had to say about the “tipping point” that is coming for measurement in the ad industry and what he thinks about the evolution of SXSW in the latest MediaMath blog post: http://blog.mediamath.com/blog/events/5-questions-at-sxsw-2016/
Read MoreAdExchanger: Affinity Answers Taps Social Data To Help Brands Tackle Audience Extension
Affinity Answers founder and CEO Sree Nagarajan was interviewed by AdExchanger, discussing a variety of topics including the value of social affinity data for activating, planning, and measuring media campaigns. In the interview, Nagarajan highlights the value of extending audiences using social affinity: “The core problem we solve is audience extension. At the bottom of…
Read MoreAffinity Answers Featured in MediaMath Piece on Digital Marketers’ Resolutions
It’s hard to believe, but January 2016 has come to a close. How are you doing with your New Year’s resolutions? For yourself? For your marketing? In case you need some inspiration to keep your momentum going, or to kickstart your 2016 digital marketing plan, check out MediaMath’s piece on the resolutions digital marketers should be…
Read MoreAffinity Answers Featured in New Whitepaper
Our good friend Chris O’Hara has authored his latest Econsultancy whitepaper. In association with Quantcast, the piece covers all things programmatic branding, and the opportunities and challenges that face brand marketers as they drive upper-funnel engagement in this space. Affinity Answers was proud to be among 15 companies who participated in the paper, where we offer…
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