Media
Affinity Answers Featured in Bill Harvey’s Series on the Future of Across-Screen Advertising
Media research pioneer Bill Harvey discusses “The Future of Across-Screen Advertising” in a new four-part series. In the recently published conclusion, Bill provides more detail on a presentation he delivered alongside CBS Corp.’s David Poltrack at this year’s ARF Audience Measurement conference. Bill cites Affinity Answers and its methodology of calculating mutual affinity between brands…
Read MoreAffinity Answers CEO Sits Down with Tremor Video for Wide-Ranging Q&A
Sree Nagarajan, our founder and CEO, is featured in a brand new interview with our partners at Tremor Video. In this wide-ranging and enlightening Q&A, Sree talks about how the Affinity Answers technology works, the distinct benefits of using affinities data, and the impact affinity-based targeting will have on the future of digital and linear media.
Read the thought provoking post here on Tremor Video’s website, and please feel free to leave feedback in the comments section below!
Read MoreColligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand’s Social Engagement
This morning our client and partner, TVB issued a press release of our landmark study with them. The study measures social behaviors of fans of TV shows and brands. It then correlates it to the show’s audience size (as measured by Nielsen) and ad spend (as measured by Kantar Media). The results show that higher the…
Read MoreMention of Affinity Answers in Radio-Info.com
I & Marc Ratner had a good chat recently with Sean Ross and Tom Webster at Edison Research. Sean writes a Programming & Music column that gets published at Radio-Info.com. His most recent article talks about the alternative station choices for listeners who were used to listening to a classic rock station in New York…
Read MoreAffinity Answers mention by @shivsingh at PepsiCo
Thanks to Shiv for including us in his presentation at Conversational Marketing Summit on Jun 6, 2011. It is great to hear his endorsement of our platform and that it is the “type of new research that can’t be found anywhere else.” For the Affinity Answers-specific comments forward to 12:30 in the video.
Read MoreSocial marketing trap – post at NakedCMO.com
Thanks to Luis Salazar, VP Worldwide Product Marketing at Yahoo, for his mention of Affinity Answers in his recent blog post at NakedCMO. Luis is spot on about Likes and Follows losing their importance as they got played out and what is truly important going forward. Read his post for more. I couldn’t have said…
Read MoreAffinity Answers Mention in Publishing Trends
Thanks to Laura and Lorraine at Publishing Trends, for a nice writeup on Affinity Answers. They covered us in their November 2010 issue under the topic “Companies for Publishers to Know Now”. You’ll need to be a subscriber of their newsletter to read the article.
Read MoreAffinity Answers Featured in Article Covering the Monetization of Social Networks
Thanks to Ned Madden at ECT for doing an excellent job in covering monetization of social networks. Affinity Answers’ core value proposition and differentiation was quoted in that article. Read the article at CRM Buyer.
Read More