Restaurant Insider

The impact of the economic downturn is having an effect on most every industry, and restaurants are certainly not immune. As price levels rise, consumers are seeing higher menu prices at restaurants, which makes dining out more expensive for consumers. As inflation continues to grow, it is slowly eroding purchasing power, making it more difficult…

Data will change Restaurant marketing forever. For the better or for the worse is up to you. Data has become the great equalizer in marketing. It can extend reach, budgets, awareness, and when really mastered, relevance. It gives the smallest brand the chance to excel and puts the largest brands in the crosshairs. In our…

Restaurants are back! After a very long, well let’s just call it an off-season, restaurants are back in a big way. The league is filled with all the familiar Restaurants, but the lineups have changed a bit. In this week’s issue of Restaurant Insider we are going to dive into the stats to figure out…

Much has been written about the restaurant industry throughout a two year pandemic which has proven to be as unrelenting as it has been unpredictable. And yet, through it all, restaurants have persisted. For the best in the industry, extreme adversity has brought about much needed innovation, wage increases, and a renewed sense of customer-first…

In this three part series we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business.  We start with the youngest two generations around – let’s meet the Millennial and Zennial Crowd. They are defined as ranging in age from around 10-40 – that is a pretty sizable…

In this three part series, we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business.   In this installment, we zone in on the wealthiest of all of our segments: Monied Elite and Suburban Upper Class. And it begs the question, are you wealthy because you go…

In this three part series we are breaking down audience visitation from 8 of the most popular Casual Restaurant chains in the business.  At last we get to the meat in the sandwich; Working Class Families. The crown jewel of the casual dining world. When that 5 o’clock whistle blows, restaurant managers from Maine to…

The battle for fast food market share exists on every level – Globally, Nationally, Regionally, even Locally.  But beyond the register rings, deeper insights tell a bigger story of brand resonance.  And it turns out that when it comes to the younger generation, the taco joint that reigns supreme is none other than Qdoba. When…

The restaurant industry is sometimes typecast. Certain long-standing franchises have fought hard to become beacons for their audiences. Taco Bell has courted the youth of America for years. Partnering with everyone from gaming platforms to mountain dew, to X-Games athletes. Even creating their one eating occasion for those whippersnappers partying well after normal eating hours.…